Analyse how effective a change of ownership has been for your chosen businesses performance - Assignment Example

Adidas Company markets the application of constant and updated technological innovation and excellence in generating a powerful competitive advantage. The highest level of orientation of technological development has created the expected value to customers as they provide high performance and quality shoes for the specific needs of the customers. This translates to a competitive advantage in the marketing of its products (Hussey, 2000). Adidas has also another advantage in the market of effective promotional methods for its products by associating them with popular celebrities and sports idols.

This marketing strategy has generated a steady source of sales and income for the company. Therefore, the purchase of recognizable brand products safeguards their quality and this creates some extra motivation for their purchase. The company has also sponsored many events as part of its promotional strategy. This step gives the company a good brand recognition and reputation in the world. This is evident in the soccer industry as Adidas has a strong market share. The diversity and variety of products offered on the web such as shirts, bags, shorts, and shoes enables the customers to have a range of products to choose and buy.

The firm has good brand recognition and reputation and has attained its stronghold in the soccer industry. This is evident from a stable distribution channel that is well monitored as it has various stores worldwide. Thus, it enables the customers to access their products easily and in good time after ordering. To crown it all, the company has a strong management team which helps to keep it on the right track (Gilgeous.1997). However, Adidas has various disadvantages in the market. The company is one step behind Nike and faces much competition from the Nike products.

This is evident in the high quantity and quality of merchandise and products that