Smoking Cessation - Research Paper Example

College SMOKING CESSATION Proposed business will operate in the industry of the following NAICS All Other Miscellaneous Ambulatory Health Care ServiceNAICS Code: 621999Common Keyword: Smoking cessation programs.The smoking cessations industry has been segmented according to consumer markets based on psychological needs (those who want to quit smoking) and psychosocial needs (social acceptance, personal image). The segmenting is based on the aim of reducing addiction and social acceptance of the smokers.

The industry’s market segment is about $1 billion and the consumption rate of cessations cigarettes is growing at the rate of 20%-30%. The industry is in the stage of rapid growth in the development cycle. From this trend the foreseen implication is that cessations cigarette sales have been predicted to pass traditional cigarette sales by 2047. This prediction gives a great attraction to new ventures into the industry.At the present the industry is trying to grow and overlie most of its challenges.

The industry is fragmented since it is facing stiff competition from the e-cigarrete industry and many of the smokers who want to quite do prefer diet way to quit or try other ways like tablet apps.There are several players in this industry who among them are food cessation products like gums, lollipops and drinks others are tablet and phone app users and now the cessations cigarrete. Examples of these players are prescription, nicotine inhaler, nicotine-free cigarettes and hypnosis acupuncture (Bloomberg, Thomson Financial, Reuters, Dow Jones).

The largest player in the market is OTC nicotine spray product. The basis of competition in the industry is the pricing in that the cessations products should be cheaper than cigarrete and another factor is taste. The product should be easy to understand and leave no bad taste in the mouth.The major trends in the industry is that the cost is going up since new cheaper sensation products get into market daily and so cost of marketing must rise to keep a player in market. Due to high competition to prove to consumers that one product is best than others a lot of fund is spend on market and product modification to suit consumers interest.

Technology is also a player in that some sensation apps are being developed in smart phones and tablets and are so cheap. Another upcoming trend is the class or status of smokers. People working in office do like products which will freshen their breath and kill the craving for nicotine cigarette. Government regulations like tax implication on nicotine makes cigarrete more expensive to consumers hence smokers opt to quit and start using smoking cessations. The winners of smoking cessation brands should proactively provide healthy solutions and tips to help consumers feel more confident in their ability to quit smoking.

This comes with cost implications on product marketing and redesigning. Works CitedCarr, Allen. The easy way to stop smoking. [Rev. and updated]. ed. New York: Sterling Pub. Co., 2004. Print. Cessation. Updated Mar. 2007. ed. Atlanta, Ga.: Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2007. Print.Fiore, Michael. Smoking cessation. Rockville, MD: U.S. Dept. of Health and Human Services, Public Health Service, Agency for Health Care Policy and Research ;, 1996. Print. Smoking cessation.

Rockville, MD: U.S. Dept. of Health and Human Services, Public Health Service, Agency for Health Care Policy and Research ;, 1996. Print.West, Robert, and Saul Shiffman. Smoking Cessation. 2nd ed. Abingdon: HEALTH Press, 2007. Print.