Analysis of the case - Essay Example

It needs to involve younger generations in its activities so as to widen its customer base and introduce new activities that would attract children and young adults. The new entrants in the field and alternative modes of entertainment have emerged as important threats but the Trust enjoys committed members and huge array of assets and activities which are difficult to imitate. Most importantly, in the contemporary environment of technology driven activities, Trust’s use of social media offers cost effective opportunities for advertising its products and places which serve as key strength that could improve and improvise its operational efficiency and revenues.

Social media could also be used to promote nature love amongst the children and teenagers. It would be an important breakthrough that would generate greater awareness amongst the youth and also attract them for jobs in the organization. National Trust promotes its activities through myriad ways. As an above the line promotion, it uses radio and places advertisements in the magazines and papers for segmented targeting so as to get maximum leverage. In recent times, it has started exploiting technology by using ‘augmented reality’ to showcase its activities and attract children and youth.

Augmented reality encourages the use of smartphones to seek hidden characters which are highly attractive to the young generation who are increasingly using technology in their daily life. It is also using social media to create awareness regarding its activities and job profiles. The sharing of platform with the young generation helps to disseminate important information and generate new ideas which could be used to meet the demands of the young people. The promotional strategies of the Trust have proved highly successful as could be seen by the huge response from the creation of Wallace and Gromit character in the film, A Jubilee Bunt--thon that was made to