pidly transforming political and socio-political interests and deteriorating economic conditions have served as crises situations for cultural studies.
The fact cannot be negated that cultural approaches and influences are changing radically due to technological advancements and media intrusion. Jennifer Wemigwans pointed out that “notions of a radically changed environment are further tested when thinking of cyberspace and its potential.” (2008) It is true that the Internet has proven to be helpful in preserving cultural heritage and traditions of indigenous communities by providing them an opportunity of “economic and social renewal” (Wemigwans, 2008) However, it is also a fact that the cultural hybridity that is encouraged by social media and cyberspace is an aspect that has made it difficult for cultural studies practitioners to research more on traditions of a society and identifying its cultural orientation. With the growing trend of cultural homogenization it is becoming a problem to differentiate one culture from the other and this has imposed an obstacle for future researches. A culture is primarily the distinction of values, norms and lifestyle that makes a section of people appear dissimilar from the other and due to the influence of cultural mixing in almost every aspect of everyday life from dining, music and/or relationships, the very spirit of culture and its study is at stake and hugely compromised. There are positive outcomes of this cultural hybridity such as extensive knowledge and acceptance about other cultures becomes possible but as a result people start adjusting their own norms to those they prefer from the other cultures and this adjustment will prove to be catastrophic for future generations.
Another issue that is strictly culture-oriented is of racial hybridity or mixed-race that is actually a fruit of the colonial times but in the contemporary cosmopolitan society it has become somewhat indispensable. Racial disparity has seen