Market Potential - Case Study Example

The savings that arise from the 20% of the high income groups can then be used to facilitate the small scale businesses to develop in the rural areas, making them flourish and reducing the stark disparity between the two income classes. 2) With 65% of the population living in the rural areas, there is an opportunity to set up industries that can make the country self-sufficient in the creation of goods that it imports at present like iron, steel, telecommunication equipment etc. in this way the gap between exports and imports can be widened, improving the overall economy of the country.

Rural areas can be honed to cultivate the lands by the use of locally developed modern machinery to cut down the imports of industrial inputs through backward integration. In this way new avenues can be utilized to improve the income distribution’s polarity. 3) With the HDI of 0.72 the country shows that the indicators are better and there is a potential of urbanizing the rural populations. This means that life expectancy, education and income levels are increasing in the country making people adopt a different mindset and have an increase in purchasing power.

Thus, Shopping malls and brands could have a potential scope in the country and it wouldn’t be wrong to foresee a demand for such goods in the future. These brands could be developed locally as well; for example, one of the major exports of Serendib is shoes. If the focus is on creating and developing its own brand and then stepping into the international arena, there is a chance of leveraging out the lost income in form of provision of unbranded footwear to big brands abroad. 4) While the HDI of 0.

72 indicates a good standard of living in the country, this can be seen as an opportunity to provide opportunities to the people. When there are adequate facilities and ample resources available, there is a scope for investment. Serendib can be profitable for technological business