Analysis: Apple Company - Case Study Example

Apple should not change its promotional strategy of television advertisement since the current use of advertisements has proven to increase the popularity of a company to the customers and maintenance of sales. The television advertising adopted by Apple has increased the customer's awareness of products sold by Apple and so far sales made have increased with high margins increasing the net income of the entire company. Apple has a good brand reputation. Customers expect Apple to manufacture high-tech devices every day.

Many customers are loyal to Apple due to the products it manufactures (Mittan 12). Currently, Apple has a strong financial performance (gross profit margin is above 40%)Strong advertising and marketing teams have made Apple retain its market. Apple has ventured into large retail stores which have strengthened its distribution of electronics.#5 the five topmost weaknesses of Apple include; Apple's focuses on manufacturing devices for entertainment, media, and music production. It somehow does not take part in the growth of information technology, especially in school where other companies like Microsoft has dominated such markets (Mittan 12).

High prices of devices repelling low-income earners.The current decreasing market share is due to other upcoming electronics companies. New products introduced today by Apple have defects. Changes in the management of Apple Inc. operations have registered a downfall. #6 the topmost opportunities that Apple Inc. has to include; The strong public perception of Apple in media corporations has made it produce better products like no other company. The attractive devices made by Apple as the iPod; iPhone and iPad have attracted millions of customers creating an opportunity for Apple to sell personal computers also (Mittan 12).

The growth of tablet markets has made Apple produce more high-tech devices. Strong growth of the advertisement of its products has made it increase sales. Due to its popularity, Apple has introduced cloud computing services.#7 the threats that Apple has to include; Apple mostly benefits when they release a new product. If customer demand decreases Apple will be weak since the main source of revenue is cut. Other software developers like Google offer their services at low prices. Customers opting to go for other companies leaving Apple Inc (Mittan 13).

The rapid technological change is a threat to Apple. Samsung threats Apple with the prices of key devices like phones. Competitors challenge Apple when they move into online music production and selling.#8 if I were Tim Cook I would have focused my resources on exploiting the stated opportunities by; Increasing the creativity of workers to produce much better products. Increasing the range of products and services such as cloud computing services and internet search engines to exploit the popular perception of the company among customers.

Production of devices that promote the growth of information technology. Venturing into more advertisements. Focusing on maintenance of the company’s brand reputation.#9 I would also focus my resources on managing the following threats;Increased sales of a product at all times rather than on the release of a new product. Hiring highly qualified software developers to improve its demand in the market. Investing resources in devices that promote technological change. Reduction of prices for mobile devices.