Global Enterprise and Innovation - Assignment Example

Assignment [Due Reason for the choice of company Saint-Gobain was founded more than 350 years ago and has a rich history and heritage associated with it. Globally, it has €42.0 billion of sales, over 190,000 employees; presence is 64 countries, 12 research centers and 101 development units. It made its entry into the Indian market in 1996 and since then has been engaged in the production of innovative glass materials (Saint Gobain, 2014). Saint-Gobain has been mentioned among the 100 most innovative companies in the world for the 3rd consecutive year (Saint Gobain, 2014).

It has also been named the top employer in France and Europe and hence selecting Saint Gobain-India was an easy decision based on the excellent company record and long term vision of the company (Saint Gobain, 2014)With innovation at its core, Saint Gobain has made products such as its automotive glass, construction materials and performance plastics. The automotive glass range comprises of cutting edge products in automotive glazing, laminated wind shields and tempered glasses. It also has special features such as acoustic control and enhanced security.

The performance plastics range is the world’s leading range of high performance polymer products which are used for construction and various other purposes (Saint Gobain, 2014).These products have been made keeping the current Indian market in mind. The construction industry in India has been growing at an average 9-11% year on year (EC Haris Research, 2011). This is due to a marked increase in manufacturing activities and industrial growth. Growth rates for the construction industry are expected to bypass the overall GDP growth over the next two years.

The booming construction industry is the perfect market for the Saint Gobain construction materials (EC Haris Research, 2011).Same is the case with the automotive industry. In March 2012, production of auto motives grew at the rate of 6.83% (ACMA, 2013). The domestic sales of auto motive domestic sales great at 10.11% as compared to 2011 (SIAM, 2013). The automobile market is booming and Saint Gobain India made the right choice by specializing in these products so it can cater to the growing demand of these markets.

As a company Saint Gobain has adapted to the Indian market and introduced products which are suitable for the growing industries and can cater to their need. The products are also high quality with innovative features (SIAM, 2013).Content Analysis The poster highlights the core feature of Saint Gobain which is Innovation. The innovation strategy of Saint Gobain has been shown and how these roles have an impact on the long term vision of the company which is of sustainable development. The poster also talks about Saint Gobains participation in the NOVA innovation competition 2012.

In this competition Saint Gobain showcased its sustainable products, advanced materials, high efficiency building solutions and clean technology innovations.Saint Gobain-India follows a strategy of innovation and this shows in their products as well. It has six core factors which push its innovation. These factors have been highlighted in the poster and include:Saint Gobain as a solutions provider and responsible business actor and a socioeconomic stakeholderAchieving high economic growthFacing environmental challengesSocial commitmentSaint Gobain has high clarity glass and the tagline of ‘the future of glass’ shows the company’s vision of being an innovative leader.

The poster showcases these innovative accomplishments and the high standards for quality the company has for its products. The poster shows the innovation of the products and the concept of diamond standards in glass that Saint Gobain has. The poster also shows the market share of Saint Gobain in different sectors. The company has share in at least 9 different markets with the biggest markets being the rapidly growing industries of auto motives, building and infrastructure and consumer appliances.

This shows the strength of the company and its commitment to continuously innovating to serve the Indian market.Works CitedACMA, 2013. Auto Component Industry in India: Growing Capabilities & Strengths. [Online] Available at: http://acma.in/pdf/Status_Indian_Auto_Industry.pdf[Accessed 30 March 2014].EC Haris Research, 2011. Construction sector poised for further growth as Indian economy forges ahead, s.l.: International Focus on India.Saint Gobain, 2014. Saint Gobain: About us. [Online] Available at: http://www.

saint-gobain.co.in/_aboutus.html[Accessed 30 March 2013].Saint Gobain, 2014. Saint Gobain: Press Releases. [Online] Available at: http://www.saint-gobain.com/en[Accessed 30 March 2014].SIAM, 2013. SIAM:Industry Statistics. [Online] Available at: http://www.siamindia.com/scripts/industrystatistics.aspx[Accessed 30 March 2014].