Applications of Research Design in Business Situations - Essay Example

The qualitative research design involves temporarily putting aside personal attitudes and beliefs regarding a phenomenon and allowing the researcher to intuit an occurrence from the perspective of those who experienced it (Greener, D. S. 2007).

Quantitative research is descriptive or experimental. Descriptive establishes only associations between variables. It involves case, case series, cross-sectioning, and cohort variables, hence it does not give detailed data on the study. Experimental establishes causality.

Applications of research design in business situations.

Qualitative research design is appropriate, particularly for a business organization. This is because it enables a clear measure of what is going on in an organization or among members of the business organization. (Greener, D. S. 2007). It also monitors financial data and other qualitative data, which can be established and monitored around the organization and which will be vital in the study of day-to-day management. For instance, when a business organization has incurred a loss in sales, a clear study should be carried out to give a clear logistic statement or report of the daily or monthly usage of financial transactions. This will enable the manager of the business to change the norms of the company.