The current global market is increasingly being filled with products with similar attributes, features and offerings. As a result, companies are finding it extremely difficult to differentiate their products on the basis of attributes and features alone. Fierce competition as well as diminishing profit margins from sales of products has forced companies to think of out-of-the-box marketing and promotional tactics in order to survive in this competitive market. Customers too are opting for brands that provide better offerings and a comprehensive package. So, companies have started implementing after-sales services as well as associated activities as a relevant source for profit and key differentiating strategy. Profits and revenues generated from these services are often found to be higher than traditional product marketing. Various surveys on impact of after sales services have also revealed that these may shoot up profits to three times higher than the original turnover calculated in a product’s entire life cycle. However, there is a need for dramatic shift in traditional perception regarding after sales services, from being perceived as a necessary evil to a customer-centric approach (Gaiardelli, 2007). With increasing competition in the global environment dominated by rising costs of customer recruitment, loyalty of customer has become the marketplace currency in this 21st century. Companies are implementing various service solutions based on technology such as, CRM (Customer Relationship Management).
The objective of the current research "Impact of After Sales Service on the Sale of Apple’s Products" is to analyze the impact of after sales services on the sale of Apple products. The research proposal provided an expansive background on literature review …
Many multi national companies, like Aon, rely on the use of sales representatives worldwide for the advertisement and sales of their products by providing a door to door exposure of their products to the customers. Presented essentially in the form of a case study on Avon, this dissertation studies the impact of sales representatives on international business, and their effectiveness as marketing agents for revenue generation by the companies.
The paper elicits important themes from latest research to illustrate modular construction, sustainability, prefabrication and the impact of modular construction and prefabrication on the construction industry. Reports on sustainability of the construction industry illustrate further the impact of modular construction and prefabrication.
This is due to the fact that this study will highly tackle an issue in the combined fields of marketing and human behaviour. In fact, this study would like to know in the end the level of customers’ satisfaction with organic foods when combined with artificial ingredients.
Rationale and context The main objective of this project is to identify what services Audi provide after sale service, and which areas of the services could be improved in the opinion of the customers. Audi is a premium car brand from the stable of Volkswagen.
The research started as an idea that has been well supported by a number of people in a significant manner. The research topic can be considered as quite interesting offering great scope to communicate with different people in order to have a feel of their views and opinions.
Following this aim, the researcher in this study has adopted a quantitative research approach so as to gather information relating to the identified variables, such as service quality, customer satisfaction and switching behavior. The analysis of results obtained through survey indicated that there is a positive impact of service quality on the customers’ satisfaction level, and in case of UK’s retail banking sector, the customers have placed particular emphasis on reliability, responsiveness and tangibility dimension of service quality.
The sources of information were from different channels, car sales records, Internet, Journals, books, articles. Toyota car is undeniably the most popular car loved by many with the largest network everywhere on the planet, China is no exemption. In fact, it is amongst the leading the greatest market hubs for the sale of Toyota cars considering it’s more than larger population and fast growing economy which creates a perfect business destination.
Apart from customers’ expectations, there are other factors too that have influenced Easy Jet’s marketing strategy. The research methodology adopted for this research study is based on positivistic paradigm. Positivism is a scientific approach which is based on the viewpoint that the information retrieved from logical and statistical analysis provides valid outcome.
Reforms in the banking sector have also blurred the lines between banks and non-banks, thereby increasing pressure on banks to perform. Customer experience now defines service quality and poor service quality can push customers to switch service providers.
Fulfilling all these criteria has become challenging in a business environment where consumer tastes and preferences are constantly evolving. Apple’s iPhone and Nike are two very popular products with the age group of 16-25 year olds but their marketing strategy varies to a large extent.
34 pages (8500 words)Dissertation
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