Ethics and Integrity - Essay Example

I have also learned the two forms of organizing a marketing department, the functional organization and the geographical organization. The functional organization is the most commonly used form wherein a functional specialist directly reports to the marketing vice-president. It is relatively easier to set up this form of marketing department as compared to the later said form. However, this form may lead to difficulties in developing effective marketing plans especially when there are several products and markets to be considered, oftentimes leading to internal competition among specialists (Kotler and Keller, 2009).

On the other hand, the geographical organization is often used by companies that operates on larger market such as those that has product lines available nationwide as well as in the global market. The main idea is to create sub-divisions and hierarchal levels such as regional, zone, districts, and individual sales reps. This form allow a better marketing plan since every area has its distinct product requirements and needs that are highly dependent on the race, culture, and social class of individuals in the each community (Kotler and Keller, 2009). . The most important concept that I learned is about socially responsible marketing.

According to Kotler and Keller (2009), the ever changing demands of customers, the government, and the media has to be addressed by a proactive approach in marketing. The employees should develop a strong sense of ethics, values, and social responsibility in order to have an effective marketing atmosphere within the company. By adopting and implementing high standards of business and marketing conducts the company is able to position itself to be perceived by the community as a responsible and well managed organization, thus resulting to an increase in young professional that would want to work in the company due to the perception that the company will be a good venue for them to nurture their skills and fulfill their social responsibilities.

Above all, the corporate social responsibility should be a top priority of the company. This includes proper legal, ethical and social responsibility behavior. Legal behavior dictates that the organization should ensure that their employees are well aware of the laws and will abide by these rules while carrying out their duties (Kotler and Keller, 2009). As a sales representative myself, I will make it a point to strictly follow the rules that I am bound with. Since our company offers medical products specifically cardiovascular devices, I will not lie to my costumers and mislead them through false claims about our products for the sole purpose of closing a deal.

Instead, I will present them the actual claims of our company and provide them with the most up-to-date product information available in our network. Ethical behavior is a paramount consideration in