StudentShare solutions
Triangle menu

Sears Holdings' Retail Industry - Essay Example

Nobody downloaded yet

Extract of sample
Sears Holdings' Retail Industry

 The vision of Sears is to “create lifelong relationships built on trust.” Its mission is to “work for …families by providing products that are innovative and fashionable, a quality that is trusted and affordable, and service that is reliable and instills confidence” (Sears, 2014a). The functional strategy of Sears does not fit its corporate and business strategies because of the disconnection among units that should be collaborating in pursuit of company vision and mission.
 Sears has the following corporate, business, and functional strategies, according to company press releases and business articles. The corporate level strategy of Sears is to be an integrated retailer of diverse products and services (Sears, 2014b). Though Sears aims to remain in a diversified business, it is not entirely impossible that it will soon sell its poorly-performing units. Nonetheless, for now, Lampert expressed his dedication in turning Sears around, no matter how slow it might be. The business level strategy of the company is to pursue Lampert’s two platforms, Shop Your Way and Integrated Marketing. Lampert emphasizes member-centric shopping that integrates all channels for marketing and distribution, specifically leveraging digital marketing channels. Sears is competing in a broad market through mainly community malls than large shopping malls. It used to cater to the middle-class, but the look of its dilapidated stores indicates that it is serving the lower-class. The functional level strategy is a division of the company into more than 30 units that are competing for Lampert’s attention and resources.
  ...Show more

Summary

The paper “Sears Holdings' Retail Industry” assesses the outcomes of Sear’s corporate, business, and functional strategies to determine their success and impact on the achievement of their vision and mission to “create lifelong relationships built on trust.”…
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Sears Holdings' Retail Industry"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

The retail industry in China
The paper tells that the Chinese retail industry was initially highly protected by the government that made it difficult for new players to enter the market, however with liberalization coming in a step by step manner, the entry barriers have decreased owning to smaller economies of scale in the retail industry.
6 pages (1500 words) Essay
Retail Industry in the UK
Retail industry in the UK is one of the biggest industries and it is still growing notwithstanding the economic conditions in the region. In the year 2009, retail sales in the UK amounted to over £285 billion and the total amount of sales kept growing in the later years.
6 pages (1500 words) Essay
Sears
The legal representatives along with the credit employees of the company were found to be demanding payments from antisocial credit-card holders since quite some years. These card holders were stated to have already applied and few were even granted protection against insolvency.
3 pages (750 words) Case Study
Retail grocery industry in Australia
The Australian retail grocery market is characterised by low growth in terms of population, comparatively small market, along with large distances. These unique features of the industry have created the requirement of ensuring economies of scale for the retailers which operate in the national level in order to deliver food as well as other grocery products to the customers throughout the market in a reliable manner.
4 pages (1000 words) Essay
The UK Retail Industry
Kanter (1995:71) on his work of "Mastering Change" argues that success in the present day business is not for those companies that re-engineer the way they do things, or for those fixing the past. According to Kanter (1995) such an action will not constitute an adequate response.
31 pages (7750 words) Case Study
Retail Industry
The paper will also reveal cases and data oriented to this issue to reveal the authenticity and bring out a clear understating of the current situation. Most importantly it will also adjudge the validity of the claims made by both the retailer and lobbyist.
12 pages (3000 words) Essay
Sales Channels in Retail Industry
According to the report the discount retail industry emerged in the United States in the mid-1950s. Americans, accustomed to the supermarket concept and better informed, took the concept of self-service to heart. The companies in question are Wal-Mart and Carrefour, both retailers. To begin with, let us take a closer look at these companies’ profiles.
12 pages (3000 words) Case Study
Retail Marketing (food retail industry)
This level of competition is likely to accelerate with recent headlines expressing concern over Tesco's dominance of the food retail market. This is not a new concern as prior to these reports, the regulating standards body prevented Tesco from acquiring Safeways over fears that the industry would not be competitive.
6 pages (1500 words) Essay
Can Sears Holdings Latest Strategy Allow the Corporation to Become a Competitor in Retail Once Again
Sears Holdings has been on extremely difficult ground especially since the merger with department store Kmart in 2004. Though Kmart and Sears each generated large profit shares they were both department stores weakening among the competition. The acquisition looked good to Sears Holding CEO Lambert , who thought that Kmart could possibly make a comeback by showcasing Sears’ exclusive product brand Craftsman.
15 pages (3750 words) Essay
Can Sears Holdings' Latest strategies allow the corporation to become a competitor in Retail once again
Analysts are of the opinion that both firms should consider updating their stores and managing capital in a better manner. This could salvage the sinking boat. Sears is now in competition with Wal-Mart,
5 pages (1250 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us