Defining concept of design thinking - Essay Example

ttributed to the design thinking, it can be considered the most powerful tool when used in an efficient way and it can be the basis that drives a brand or business towards success. There are a number of steps that are associated with design thinking which include the definition of the problem, the creation of options, refining the selected options and executing the chosen selections. This part of the process is perceived to be the simplest but is actually the most important part of the four phases since it mainly identifies the problem that is supposed to be solved (Dandy, 2008, p. 89). The design thinking needs a team or business to always have query of the brief as well as the problem that needs to be addressed and participating in the definition of the opportunity and the revision of the opportunity before starting on its creation and implementation.

The participation typically encompasses engagement and the extreme cross-examination of the filters that have been utilized in the definition of the problem. As far as design thinking is concerned, observation is at the centre of the process and the observation has the ability to tell the difference between what the people actually do and what they are perceived to be doing (Meinel and Leifer, 2011, p. 163). Getting out of the cube and being involved in the procedures involved, the product shopping experience or the operational theatre is essential and therefore needs a lot of attention.

When it comes to the definition of the problem, design thinking also needs cross-functional insight that is directed at each of the problems by the various views and also a regular and persistent questioning the same way that a small child would do. This should go on until the basic answers are established and the fundamental underlying issues are recognized and revealed. The definition of the issue by means of design thinking needs the deferment of judgment when arriving at the definitions of the problem statement whereby the