Coca-Cola Amatil Decision and Communication Structure - Essay Example

Communication at Coca-Cola Amatil takes a top-down approach, which involves the issuance of information in a hierarchical structure. In this structure, the highest-ranking officials issue commands, which are then transferred through the hierarchy and the managerial structure to the people on the downer level. Information is mostly transferred through board meetings that bring together executives from various departments. These executives then pass on the message of communication to the people in their departments. This can happen through supervisors or directly through departmental meetings. The top-down approach ensures that the employees are informed always of the happenings in the organization. The following is a chart demonstrating top-down communication.