This essay explores the success and challenges of Ryanair’s operations and marketing strategies, with justified recommendations for the future. The company’s website is the 5th most searched website in the world among all the airline services…
It is evidently clear from the discussion that the technology which is used by Ryan Air is one of the key factor successes because it saves check-in time and also helps to reduce check-in staff costs. Through this process, a company can maximize its profits. Effective resource planning and redesigning its operations are also the success factors. The company maintains low fare as it is generally operated short distance trips. This policy attracts fare-conscious customers who have to travel frequently. The demand is increasing and the travelers are motivated as they are getting the best value for money air services. The company carries out point to point operations on a regular basis which helps to eliminate the requirement of frills services. This point to point operation eliminates extra cost and travelers can get direct routes and non-stop services which cannot be provided by the long route airlines services. Units costs are also reduced as the aircraft are utilized more. As the routes are direct so it helps to reduce operating costs and further expenses. It targets to reduce aircraft equipment costs. They have generally used the single type of air crafts but later they upgraded it by using the new model of aircraft for stiff competition in the market and also for environmental rules and regulations. So this competitive mentality is another key factor of success as well as they are thinking about the society at large and agreed with corporate social responsibility. The company has the core competence which is nothing but a set of technology and skills. Through this core competence, the company enables to achieve a particular benefit which they also can provide to its customers. ...
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