The purpose of this paper is to analyze critically the Unilever’s attempts to improve the sustainability of the period since 2009. Unilever has implemented a set of sustainable initiatives during the last few years and has developed a sustainability plan…
It is evidently clear from the discussion that Unilever is a company leader in the fast moving consumer goods (FMGG) industry. The company sells food, personal care, refreshment, and home products throughout the whole world, including Europe, the Northern and Southern Americas, Asia and Africa. The total number of Unilever’s brands has grown up to 400 by 2012. The four major business categories and key brands are listed in the paper. Unilever being a globally operating company has felt the pressure of growing sustainability and environmental concerns and responded to the modern trend by adopting a special plan to become environmentally responsible and sustainably sourced business. In 2010, Unilever presented its Sustainable Living Plan which covered a number of initiatives that the company was planning to undertake with a purpose to improve its operations in a sustainable and environmental framework. This plan was comprised of three major goals that should be achieved by 2020: improving health and well-being of more than 1 billion of people; halving of the environmental footprint of producing and use of Unilever’s products; enhancing of the livelihoods of millions of people. Sustainability monitoring bodies and industry associations have recognized the Unilever’s efforts in relation to sustainable and environmental responsibility, and have given some awards to the company. Thus, for example, Unilever has been ranked in the Dow Jones Sustainability Index for being a super sector leading company in food& beverage industry. In addition to this recognition, Unilever has received some other awards from external organizations since 2009. ...
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