Women Maternity Clothing Store (Part 2 of Business Plan) - Assignment Example

Majority of pregnant women are working class who require clean and appealing work attire. According to statistics the population between age 15- 19 years are at times jobless with few having successful careers hence need for product that would suit low, middle and high-income customers within the region. The region as described demands warm clothing owing to prevailing weather conditions. Weather is vital in this business and plays significant role in design of merchandises. The region experiences longer winter seasons and shorter summer seasons and is characterized by busy and low season, in this case the busy season for most stores starts during spring break ending around September.

United States spring break starts around March influencing sales from maternity stores. This creates an advantage since most pregnant women would vacation away from their home states and would make whole new purchases of maternity clothing (Suttle 1). Those in the northern part require more protective clothing in form of coats and boots as compared to those within southern region due low temperatures, additionally the region is also characterized by storms and hurricane seasons which at times keep consumers away from town centers (Suttle 1).

Therefore, the business needs to consider weather aspect in the planning process to avoid unnecessary losses. Despite an upward growth for maternity clothes in recent years, there is current demand for stylish maternity clothes at all pregnancy stages within the region to suit weather conditions (Ranson 1). The figure below shows the map of the target region and the level of unintended pregnancies. Majority are young expecting mothers who value trendy and stylish clothes. The United States is known to be one of the worlds largest countries, occupying an area of approximately 3,679,192 square miles (9,529,107 square