SWOT Analysis of Sainsbury PLC - Assignment Example

The competitive edge offered by the company includes offering variety in the sports sector, direct linkage with the manufacturing companies thereby developing brand loyalty (Guffey & Loewy, 2013, p. 23). The current situation indicates brand visibility, loyalty, preference, and pricing as the main factors that influence the choice of the organization.

Brand Strength

Brand strength is vital in improving the competitive advantage and in turn offset the increasing competition.  The approach by the company in the last five years has been a milestone in the establishment of a global brand (Crane & Matten, 2007, p. 102).

Weakness

Despite the positives, the company has several key weaknesses that could lead to a serious problem in case of the increased global financial crisis. The company relies heavily on overseas markets which may be affected by the increasing financial crisis and recess.

Opportunities

The major opportunity existing in the Asian market is low penetration and improved income levels leading to continuous jumps in the demand for services. This is an opportunity that can be grasped to increase profitability. Additionally, manufacturing units in Europe have huge capacities in line with their vast domestic automobile output.

Threats

Cross-cultural disharmony is created through the integration of different cultures. The occurrence of disharmony creates a challenge for the corporation and may result in serious problems if not properly solved. Additionally, the rising commodity price is a major threat for the company because it increases the production cost.

SWOT analysis Family package Dubai

Holiday packages are developed by tour operators and consist of transport and accommodation that are advertised and sold out as a single item. It may include other services such as car renting. This idea was begun by Thomas Cook in the 19th century. The idea has been used in the tourism sector for several years and is still being used in the promotion of services (Hollensen, 2007, p. 63). Holiday packages should not lead to losses in business profits. Family packages are rare but provide opportunities for business. The strength, weaknesses, opportunities, and threats for the company during operation are as shown below

The strength of the package is the identification of market neglect of children. As shown by the holiday packages offered by other companies, children are not mentioned as part of the deal, and services offered to them are not mentioned in the catalog. The weakness of the package is the inability to deal with families with more than three children, which is, common in domestic tourism (Drucker, 2002). There are several opportunities resulting from technological changes in children's accessories creating an opportunity to provide the children with activities during their stay and facilitate revenue collection. The greatest threat affecting the package is inflation and global recession. The package is based on the prevailing market prices as such changes in inflation will affect the profit margin of the company.