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Product Positioning by McDonald - Admission/Application Essay Example

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Product Positioning by McDonald

Burgers king creates a more comfortable environment from which a consumer can choose from a wide range of products from the industry.
 McDonald is one of the most pronounced fast food restaurants in the world today. The owners of the multinational food restaurant have tried to adopt many different markets in the world and to some extent, they have managed to be in a better position. Their product positioning has brought this about. Positioning has enabled it to become an outstanding performer in the industry. Its positioning has aimed to appeal customers about its products, hence becoming a family friend that is less costly (Lassar, & Kulkarni, 2009). The family is their main market target for its product. Its slogan has also enabled it to position its product in a more convenient manner. One of its slogans “Happy Meal” is said to have has influenced many customers most families who have children. it also does its marketing differently from the other food industries like Burger King.
 Unlike Burger king that focuses on marketing its products to other generations, McDonald has majored in marketing its products for the family. This has put it at an added advantage over the other key players in the industry. The fast-food industry has realized the importance of advertising as a tool for product positioning. It has liaised with Television stations to advertise its products that are being yearned by many consumers. By communicating and creating familiarity with its products, it has been able to build its brand and also show its relevance to the consumers. Despite its effective product positioning, McDonald has some potential weaknesses that make other food industries to be in a better position. ...Show more


In the paper “Product Positioning by McDonald” the author discusses the act of looking at the distinctive characteristics of products by the customer to enable him or her to decide which product to consume. Product positioning map is important for McDonald…
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