In addition, businesses sell their products through various online platforms such as e-bay and Amazon.
Nike Inc began its operations in September 8, 1969.The Company engages in design, development, marketing and worldwide distribution of apparel, footwear, accessories, equipment and services. The company mainly focuses on manufacturing athletic apparel and footwear. The corporation’s major products offerings include football wear, running gear, and basketball uniform in addition to training and boxing apparel. The company also produces sports apparel for children and other equipment for sport-oriented recreation activities such as swimming, golf, lacrosse, American football and outdoor activities. Nike also manufactures sports accessories like bags (Carty, 2010).
The company’s marketing strategy entails promotion activities such as event sponsorships, billboards and television advertisement. It also promotes its products through placement in various reality TV shows across the world. Nike is the largest designer and manufacturer of sports apparel in the world. The company initially specialized in the production of sports footwear. Its current line of production comprises of various types of sportswear such as swimsuits, footwear, training wear, boxing gears and its accessories, football apparel and basketball gear. The company utilizes the internet to market and sell their products. Moreover, it communicates with the consumers on various social network platforms such as Facebook, Twitter, and MySpace. Nike Inc also uses Instagram to highlight various updates on their products such as Nike shoe customizations and the enhancement of comfort in its running gear. The internet enables the company to communicate, sell and market its products easily. Nike Inc uses the internet to enhance its operations in the apparel market, which makes it an excellent case study for the proposal (Knight, 2000).
The internet is ...
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