They also make sure that their coffee is of the best quality at all time. Not only do they source the best beans and roast them in special methods, but they also improve the lives of those that grow them. The company’s Corporate Social Responsibility is beyond words as it envisions being a part of every community it sets up a coffeehouse.
Starbucks Coffee tackles the sustainability challenge in a very creative and unique way. They believe that they can and should have a positive impact on the communities they serve. They have the motto of one person, one cup and one neighborhood at a time. They promote the communities by minimizing environmental hazards, offering high quality products and also inspiring them to take care of their surroundings (Schultz and Gordon 57). The company reduces its environmental footprint by recycling, using greener stores, and conserving the energy and water used in the stores. The company also advises farmers on how to deal with climate change