Got a tricky question? Receive an answer from students like you! Try us!

Survices Marketing - Essay Example

Only on StudentShare
Pages 1 (251 words)


Many businesses are in a constant need of customer feedback so that they may understand how the target market perceives their services or products. Customers who have experienced…

Extract of sample
Survices Marketing

Customer complaints may help the management team to identify internal weaknesses in service provision, and help the company improve. In the end, a complaint benefits the firm positively. Moreover, if the complaint from the customer is handled professionally, the customer may recommend others to the firm’s product or services.
The experience of Qantas Airlines helped me to understand the correct procedure for handling complaints from customers in a professional way. I gained familiarity with the critical aspects that should be highlighted when responding to a customer’s complaint. More specifically, I learned how to exhibit timeliness, facilitation, redress, apology, credibility, and attentiveness when handling complaints from customers. In addition, I realized that a customer’s response should be personalized and well framed so that it exhibits the firm’s recognition of its mistakes, but does not reflect negatively on the reputation of the company. The knowledge I gained is of critical importance in the business world. In the future, I will be in a position to handle customer complaints professionally (Barlow & Møller 2006, p. ...
Download paper
Not exactly what you need?

Related Essays

Service Marketing.
Service marketing in simple terms refers to both the business-to-business (B2B) and business to consumer (B2C) services and involves marketing such services as financial services, telecommunication services, all kinds of hospitality services, air travel, car rental services, professional services, as well as health care services (Lovelock & Gummesson 2004, p. 21). Thus, service marketing is a…
9 pages (2259 words)
Financial Data and Projections 9 Executive summary Our business will be situated in New York. It will focus on fast foods, with the unique selling point drawn from the offer of dazzling food products in a fulfilling atmosphere that will make customers enjoy their stay in our premises. Our business will target people doing shopping or students from schools, universities, and colleges from the…
14 pages (3514 words)
ISO works process framework would be used to show how SIX Sigma might be laid out and what information will be needed to implement this tool. There are many tools that make up this collective and they need to be fully researched in the first instance for early stages and consultants/experts in the implementation of these tools are required to avoid pitfalls caused by redundant data. One problem…
26 pages (6526 words)
With social media, an organization is able to easily use features available in social media to create eye capturing g adverts and applications that would help consumers make their shopping decisions. For instance, the probability of a young person to access a social media site is high on daily basis as compared to the probability to access an advert from another source. Additionally, the features…
4 pages (1004 words)
Marketing and Marketing Communications
While carrying out the pricing decisions, a company has to take a comprehensive look at all its internal factors as well as the prevailing market scenario, economic policies and legal framework for the market and the product. Most of the companies begin pricing deliberations based on their own internal cost structures. Internal factors affecting the pricing decisions are basically the profit and…
6 pages (1506 words)
Marketing Mix
A marketing mix is an important tool that helps Coca Cola Company to understand what to do to reach out to the target market.…
3 pages (753 words)