Analysis for Persuasive Message - Admission/Application Essay Example

Task: Professional Writing I. Audience a. The primary audience is the consumers of products from the organization while the secondary audience is general readers and other professionals who may know as much or little on the subject.b. The main aim of the business message is to try and explain to the customers the changes in a new product being introduced into the market and the effect it will come with on their lives (Hartley & Clive, 45).c. Given that it is a persuasive message, I will still need to establish my credibility in order to win over the trust of the consumers and anyone else likely to read the message.d. The most important aspect of the audience is their work experience as this will highly influence their understanding of the message being passed across.II. The message is a persuasive message that aims to aiming to try and persuade some of the customers to try out the new product.

The secondary aim of the message is to try and win over new customers. The message is aimed at making the reader believe that the product is best for them and hopefully make them purchase the new product. Given the effectiveness of the strategy used, the likely reaction expected from the customers is the decision to purchase the product (Thill & Bovee, 76).III. Approach SelectionGiven that the aim of the message is to persuade customers, then a direct approach would be most appropriate. The rationale for the selection is that the audience may likely incline hence it is important to use an approach that will likely have an impact on their decision. IV. Other than the audience, the other factor considered in deciding on the approach was the strategies that our company competitors incorporate in passing the same message to the same audience.

I have handled a comparable situation previously, which makes the situation more of a walk over. The only thing that the reader has at stake is not getting the outcome they expected from the article (Sant, 102). As the writer, the one thing at stake for me is losing my credibility. The words used in the message will be positive throughout to ensure that the reader feels their feelings were taken into consideration. Works CitedHartley, Peter, and Clive G. Bruckmann. Business Communication. London: Routledge, 2002.

Internet resource.Sant, Tom. Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts. New York: AMACOM, 2004. Internet resource.Thill, V. John and Bovee, L. Courtland. Excellence in Business Communication, 2014 Mybcommlab with Pearson Etext Access Card. Pearson College Div, 2014. Print.