According to the report the core mission of the company is to provide its clients with components that would ensure they live longer, more fun and healthier lives. This core value has been the driving force ensuring that the company provides fitness materials that meet the specific needs of its clients. This mission has also guided its efforts towards working with designers from various disciplines, thus contributing to the increased marketability of its products and services.This study declares that appropriate sales strategy, covering various parts of the world and offering wholesale as well as internet-based mode sale has significantly contributed to the massive success of the company. This has not only ensures that its products and services are access, by a wide range of clients, but also increased its competitive advantage due to low prices associated with wholesale products and services. Increased operational costs accompanied with increased net profit overtime; has enabled the company to improve the value of its products and services, thus attracting a large clientele base. The core mission of the company, based on ensuring funnier, healthier and longer lives among the clients, could be attributed to the improved success of the company from 2007 to 2012. Involving the participation of personnel from different disciplines to develop various designs for the company has ensured that the company attracts different dimensions of clientele base i.e. from young to the aged, children, women and men.