The Rationale for Developing Interest in the Accor SA Company - Essay Example

Hotel Service is mainly related to hotel operation and franchising, where the company aims at offering Accor experience to consumers and enhance the overall impact of the hotel’s brands. On the other hand, Hotel Invest is focused on hotel renovation and development. Hotel Invest comprises owned property of the company and leased and franchised hotels for development (Accor, 2014a). From the perspective of this paper, Accor was considered appropriate due to its ubiquitous existence in the global hotel industry. The paper is mainly related to the business management in multinational companies and the study of their competitive situation.

Presently, the hospitality industry, especially the hotel industry, is experiencing strong growth, and it was ascertained that a company with a global presence would justify the purpose of this paper. Another reason behind the selection of Accor SA is to assess the role of the international hotel brand in social responsibility and corporate citizenship. Accor has a vast brand portfolio that comprises luxurious upscale, midscale and economy service offerings. The hotel chain is unique in its offerings and is present in all the prominent continents across the world.

The diversified offerings of the company further make it one of the leaders in the hotel industry from the consumers’ viewpoint. The brands in this regard are- luxury brands: Sofitel, Pullman and MGallery; midscale brands: Novotel, Suite Novotel and Mercure and economy brands: ibis and Formula 1 (Accor, 2014b). The brands together target almost all consumers ranging from international to the domestic, middle-income group to elite class, tourists to business people and so forth. The majority of Accor hotels are present in Europe and the Asia Pacific, comprising about 85% of the total number of hotels and resorts.

It was observed that the company is involved with 194 projects in 40 countries since 2008. Presently the company has more than 3600 hotels worldwide (approximately 92 countries), and it employs nearly 170000 employees (Accor, 2014a; 2014b).