Business management - Essay Example

mportant when assessing the potential success of a business partnership prior to implementation since it gives a general overview of the market situation in relation to the goals of the alliance hence makes it easier to draft business strategies. The main variables analysed are the resources available to the alliance, the marketplace competitive advantage and prospective financial performance superiority. According to the model, competition typically consists of the continuous struggle among organizations for comparative advantages in their amount and quality of resources that will result to better marketplace positions (also competitive advantage) and, in so doing, superior financial performance.

An analysis of these two partnerships using the resource-advantage theory shows that the partnerships put all partners involved at an advantage over their competitors, promising increased revenue returns on the venture through several avenues such as an expanded market segment, production of high quality products and also expansion of the resource base (including funding, staff expertise and infrastructure). Google (derived from ‘googol’ meaning 10100) began as a thesis of two Ph.D. students at Stanford University who later became its founders (Google Inc.

2014: Para 1). Over the years, it has made enormous progress, made possible through a chain of acquisitions and partnerships with the aim of constantly improving customer experience through creativity and innovation. Some of the major alliances that Google has undertaken include the partnership with the National Aeronautics and Space Administration (NASA) and more recently, an alliance with carmakers called the Open Auto Alliance. Below is a schematic diagram of the resource-advantage model adapted from Hunt and Morgan (1997) Alliance with NASA has got very promising prospects.

The main intent of this partnership is to increase innovation in the use of the internet to make it more productive and accessible. The