Strategic Plan as a Crucial Part of Dynamics of Transforming Technology - Coursework Example

In a broader sense, strategic planning is a decision-making activity. Every organization has certain systems of strategic planning, whether implied or unambiguous. The core of the strategic plan lies in developing the right future for organizations and to accomplish competitive advantage over other rivals. Formal strategic planning in the present age is a recent phenomenon of a rapidly changing environment. Nowadays, as information technology serves as the motivator of several organizational renovations, there is an increased pressure on organizations to address their strategic planning in keeping with the upgraded technological benefits.

Success usually takes place when an organization is capable of accomplishing resemblance between technology and strategic planning. The strategic planning is intended to ensure that technological activities are properly associated with the growing requirements and strategies of an organization. In present days, several organizations attempt to maintain that technology as well as strategy is incorporated with a clear understanding of business direction. Organizations accomplish a high degree of consonance between business priorities and technological functions through better strategic configuration.

In the changing technological environment, the position of strategic planning with technological activities has become one of the topmost matters for any business. In present days, the use of technology can directly impact on the competitive position in an organization. Technology has become a new weapon for organizations to develop competitiveness, indicating a new connection between business strategy and technological improvement. The competitive advantage of strategic planning based on technology can be observed from the business plan of Beach Bum gym where the use of ‘Netpulse’ technology can enhance the entertainment related experience of the members within the gym, making it one of the most competitive facilities among other gym clubs.

It can bring about fundamental changes in the gym industry by providing customers to design their own workout environment according to their suitability.