Team article review #3 - Essay Example

Response The article written by Stock is very interesting, especially for my team, because it discusses some of very big issues that hold great importance in the field of business. It is about competition among businesses, and about who wins and who loses. Nike has to spend a lot to keep Kevin Durant with it, because the man is very expensive, straightly speaking. But, Nike still re-signs him because this will earn the company huge revenue in the days to come, even if it has to lose some of its revenue coming from sales, in hiring Kevin Durant.

Another company, Under Armour, also tried to sign Kevin Durant for the sale of its sneakers, but Nike signed him back first, because if Durant had gone to Under Armour, then a lot of clients of sneakers would have turned to Under Armour. Hence, this all is a game of one competitor thinking about strategies to win over another competitor in business. This is why, this article is very interesting for my team, as it talks about very remarkable strategies that business adopt to earn huge revenues while losing some of it or investing some of it.

This is kind of an investment that Nike has done in Kevin Durant, and then, it is also a business deal for Durant as it will benefit him too. Businesses and companies have to move very strategically while thinking about how to attract clients. Making one wrong decision, or taking one wrong step, can lead to disastrous results. Losing Kevin Durant and watching him go to Under Armour would have been a huge setback for Nike, because it would have meant losing customers. The sense of competition and strategic management of business is what caused my team to choose this article.

ReferencesStock, K. (2014). Nike needs Kevin Durant, even if he cant sell enough shoes. Bloomberg Businessweek. Retrieved November 14, 2014, from http://www.businessweek.com/articles/2014-09-03/nike-needs-kevin-durant-even-if-he-cant-sell-enough-kd-shoes