Social Media in the USA - Coursework Example

1. The identified company is known as Cargill, a privately-owned company in the United States of America. The company was founded in 1855, after the end of the civil war in America by Wallace William Cargill. The company deals with supply and distribution of farm produce such as; sugar, cooking oil, turkey and chocolate. The core business of this company is offering risk management services, transport and trading services. It is made up of 145, 000 employee within 67 countries in the world.2. The social media channels include website, magazine, television and radio.3. Through print newsletters, for example, the magazines, the company displays information and testimonies from his employees on how effective their services are to the clients.

Besides it also runs adverts incorporation with other programs on television bulletin or within family programs to win the audience. Some of the adverts are posted on their website where those who frequent the internet can find and look through their services in addition to commenting.4. The company has hotline number, website, facebook page, twitter handles, emails that are displayed on any good advertised under the company’s name. They value any feedback irrespective of its negativity or positivity thus handles to the best interest of their customers.

Besides, the company offers promotions of their goods as free samples to their customers.5. Social media used by the company enables it to promote its market locally and internationally furthermore in my perception is influenced by how fast realized its market beyond borders.6. As the manager of the company, I would recommend regular promotions on the social media such as facebook, twitter and Istragram. I would also welcome any criticism regarding customer complaints. This will make the company lure and win the confidence of many customers globally.

ReferencesLujan, M. (2013). Social Media in Strategic Management. Bingley, UK: Emerald.