Club IT's Information Management Needs - Essay Example

To make it clear and execute effectively I visited the website of Club IT to get more information. It helped me to comprehend the basic structure of the informational technology resources available to them and to implement strategies that can attract more clients. With this in mind, I recollected the five strategies that companies use to achieve competitive advantage in their industries. They are, Cost Leadership strategy-produce products and services at the lower cost in the industry Differentiation strategy-It offers different products, services or products features Innovation strategy- introduce new products and services, put new features in existing products and service and develop new ways to produce them Operational effectiveness strategy: improved the manner in which internal business process is executed so that a firm performs similar activities.

Customer-orientation strategy: It is to follow the basic principle of focusing on customers and be at the best.( Rainer & Turban, p. 52) After reviewing the place and its needs I have decided that the best strategy for competitive advantage for Club IT is to use the Customer-Orientation Strategy. The Club IT’s Mission is "We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT" (“About Club It”, n.d.).

This reflects that the club wants to provide friendly environment. The entertainment that they get from the live music and the dance space allows them to be a part of Club IT for a longer period of time. The primary clientele that I have come across is young aged to mid age like 20’s and 30’s.They are jubilant at the fun-filled place and mostly are music lovers with high spirits. It helped me to focus on this section and to enhance the IT resources that are available. The Club IT’s information include intranet resources and it can be well utilized to the advantage of the clients.

It can be managed by a Club In charge or a Manager who is well versed with the computer usage. I suggested that the software can be upgraded to upload the photos of the clients, e-mail address and so forth. It would be a good practice to enter the clients’ name and basic information at the entrance so that we can have track on the number of people visit daily and to give special preference to regular customers. This helps the management to avoid any discrepancy caused by under-aged drinkers.

The best part would be to have track of the regular customer record and show them the gratitude and allow them to enter the place without any normal proceedings. They can have suggestions box in the website to get feedback once they visit the place. They can use around 2 to 4 computers as the place is small. The files have to be updated in an accurate manner. This type of software is a lifesaver for clubs, there is not much maintenance needed. The Customer-Orientation Strategy would be the right one to follow as its inclination is towards making the customer happy.

The foremost step is to make the existing clients happy and to do so we can use the information that they provided and give them the details of the coverage of events through e-newsletters. The database that the club follows must have the information of the clients like the email