This report is designed in response to his request after the collection of qualitative and quantitative data from within and without the Organisation. It will also examine various theoretical evidences pertaining to the problems the hotel is found to be facing and suggest how conditions can be improved to promote the hotels growth making it more sustainable and competitive in the industry. It will try to show the organisational problems that underlie the restaurant by examining the internal and external factors and trying to come up with the right marketing mix to resolve those. After taking, all these factors to account the report will then propose a system where it can be successfully implemented to meet the objectives of the owners and overall provide more effective and competitive service.
In many ways, the Banton Manor hotel run in a traditional and highly conservative way, its marketing like many such hotels is primarily passive with the main marketing tool being word of mouth and recommendation from customers. Largely the marketing manager Jill Bance who is the marketing managers focuses on printing brochures and manages the website where most of the firms marketing is done., she also uses Twitter and other social media but this is only when she is not too busy. However, she does not seem to have a tangible idea which of the tools used is the most effective. In an effective business, the promotional aspect of the marketing mix tends to factor in advertising, personal selling publicity and sales promotion. This should however be carefully tracked to ensure that they are directed to the target customers in the most effective way possible.