International Business Management - Assignment Example

Only on StudentShare

Extract of sample
International Business Management

The following report talks about the McDonald’s corporation, its inceptions, values and international expansion. Then, the theories are applied and McDonald’s strategies are analyzed in light of these theories. Later, the issues McDonald’s faces as a corporation as it expands particularly in the developing countries are discussed, followed by specific examples of the challenges, from the past, the external environment has posed on the fast food chain.
The McDonald’s corporation, whose international division was established in the year 1969, today is the largest chain of hamburger fast food restaurants in the world, and serves around 70 million customers on a daily basis in 118 countries. In the 1940 when the company began its operations in the United States under Richard and Maurice (Mac) McDonald, it was a barbeque restaurant. It wasn’t untilm1948 that they decided to reorganize the business as a hamburger joint based on the principles of production line. In 1954 when the milk-shake mixer sales man, Ray Kroc, saw an opportunity in this market and joined the business as a franchise agent in 1955. Ray Kroc negotiated the deal with the brothers and ended up making a franchise deal that gave him the exclusive rights to franchise in the USA. Kroc offered a McDonalds franchise at a price of $950, and took home a service fee of 1.9% of sales. The McDonalds brothers eventually sold out for $2.7million in 1961.
The corporation’s first international venture was in Canada in 1969. International expansion in McDonald’s was accomplished through three different means 1) McDonald’s and its foreign subsidiaries, 2) franchisees and 3) Affiliates. Franchising played a major role at McDonald’s. A major factor contributing to the rapid and successful international expansion for McDonald’s has been the way its franchise system has operated. Over the years the corporation has given immense importance to the training and ...Show more

Summary

You are required to analyze your own organization or one that you are familiar with in terms of issues relating to International Business in one or more than one markets. The assignment should use a variety of models and perspectives / theories within your chosen topic as part…
Author : deontaebechtela
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"International Business Management"
with a personal 20% discount.
Grab the best paper

Related Essays

International Business Management: Walmart
This kind of business not only involves the transaction of goods, but also the transaction of other things like labor, services, skills and people (Potter, 2011). Business is categorized into two main groups: one is the local business, whereby the corporate involved does their transactions within the borders, the other category of business is the international business; this involves the transactions being done across the borders.
12 pages (3000 words) Essay
International Business Management
Compared to the transportation cost in other countries, such as China, the manufacturing cost is also cheaper in Mexico. The Mexican currency called Peso has depreciated against the US dollar. As a result of the depreciating value of the Mexican currency, cost of machinery, cost of operation and the cost of labor would gain an advantage.
7 pages (1750 words) Research Paper
International Business & Management
The brewing industry is competitive based on geographical locations, economical status, and the demographical compositions in the different countries. Carlsberg breweries approached the variables as opportunities in pursuance of goals and objectives profitably (Pitt and Koufopoulos, 2011:326).
8 pages (2000 words) Essay
International Business Management
In marketing, a product is anything that can be offered to the market, which fulfills the market needs. Now days, every company is adopting the phenomenon of creativity and innovation to provide the new and unique product to the market with holds the USP and distinctive qualities.
12 pages (3000 words) Essay
International Business Management
Although the company has originated from United States, it has been unable to pick up sales in the region owing to its small size that makes it difficult to secure contracts with the GPOs (Kupetz, Tindall, & Haberland, 2010). Unable to compete with larger counterparts, Genicon decided to expand its operations internationally which now account for 80% of its business (Kupetz, Tindall, & Haberland, 2010).
18 pages (4500 words) Assignment
International Business Management
Global Strategy: Samsung
Samsung has operations in over 80 countries, employs more than 370,000 people, and is the leading revenue generating company in the information technology market since 2009. The company is the largest manufacturer of smart phones and mobile phones and has a globally popular Samsung Galaxy line.
4 pages (1000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT