Haier in the Global Business Environment - Assignment Example
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This study outlines that the company i.e. Haier is one of the most renowned names in the global industry of electronics. The company has developed an appreciative image for itself within the industry owing to its innovative approach and product diversification along with the deliverance of quality products and services both in the Chinese and global market. It has been learnt that in the initial stages of its operations, the operations of the business was largely concentrated on the Chinese market due to the aspect that it has experienced immense growth in the same during its course of operations. The company started operations in the year 1984 with taking over of a defunct refrigerator factory by the CEO of the company. In the initial phase, the company was only involved in manufacturing of refrigerator and had to face stiff competition from the present players. However, somehow the company was able to sustain due to the quality and efficiency of its products, which were quite high as compared to the products and services of the competitors. The company was able to meet the demands and preferences of the customers to a considerable extent. This has consequently resulted positively for the overall business as Haier was able to reach a profit of 1 million RMB in the second year of its operations in China, which is quite commendable to say the least. This has paved the way for the company to expand the business in unexplored markets of China and in the global electronic market sector. Though the company was reluctant for business expansion in the initial phases owing to the aspect that it wanted to focus on quality of the products, but in the later stages, the company extended its operations in the global market segments. As a result of this particular approach, the company was able to reach a revenue figure of more than 400 million RMB in the next ten year of its operations in China.
In this particular research, focus was levied on analysing a particular subject matter with the help of a case study. The primary approach of the study was to determine the marketing positioning and growth of Haier in the global business environment from the days of its inception…
The target market of Toyota is customers who have average income and want buy durable and reliable cars. Toyota caters to the demand of the medium income group people. Toyota sells its cars in a number of countries all over the world and also has manufacturing plants in many countries.
The last five years has been roller coaster ride in travel and tourism markets. The pendulum has consistently swung both ways with respect to boom and decline in the tourism trends worldwide. The trends are very indifferent when compared to different parts of the world.
Moreover the realm of counterfeiting activities is further encompassing articles related to food materials thereby giving rise to a case of serious concern. This rise in the magnitude of counterfeit products in the retail scenario is posing rising threat to the emergence of health related problems and also in the growth of a parallel economy.
For instance, in South Africa textile industry, there are cheap Chinese imports imposing a threat in their local industry, whereby there are claims that approximately seventy five thousand workers have lost their job since 2002 (Esterhuizen, 2012, 1). On the other hand, this has led to deterioration of business between South Africa and Sub-Saharan Africa, whereby this has led to a loss of nine hundred million dollars.
Going global will enable Haier to distribute its markets and become more strong in its own markets. Entering into newer markets will also enable Haier to acquire good knowledge about the technology and skills to operate. Haier has been depended on the infrastructure for better logistics and supply chain to deliver its customers.
It may, in fact, not be cost-effective to completely move all the software development to one location and only in the U.S.
What could be proposed is to have this divided into two sections to take advantage of time zone changes. It would be wise to look into dividing the development into two components with an Asian software development for less critical components of the software to take care of issues with customers that are not in the same time zone as those of the software development team in the United States.
Market Segmentation of Slate Tablet
Market segmentation can be considered as an important strategic marketing tool that helps an organization to offer products to the target customers based on the attributes of the products and demand of the target customers.
12 pages (3000 words)Term Paper
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