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Importance of Cirque Du Soleil - Essay Example

Summary

The paper "Importance of Cirque Du Soleil " states that the success has transcended geographical boundaries due to Cirque du Soleil’s potency to entertain people from different cultures. The company benefits tremendously from its diverse workforce which belongs to 40 different countries…

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Subject: Business
Type: Essay
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 2
Author: runolfsdottirra

Extract of sample "Importance of Cirque Du Soleil"

The camaraderie, teamwork, and interdependence among employees ensure that the performances reflect varied cultures and are nothing short of spectacular (Berson).
Cirque du Soleil’s mission is to ‘provoke the senses and to evoke the emotions of people around the world’ (Cirque du Soleil). The employees put in their best and strive to develop new acts and performances to entertain customers from different regions. This unrelenting commitment to innovation has been instrumental in Cirque du Soleil’s success.

Good Corporate Citizen

Cirque du Soleil needs to be a good corporate citizen to attain international goodwill and build a loyal set of customers. Ethnocentrism plays a pivotal role in enabling the company to discharge its corporate social responsibility. The management of Cirque du Soleil believes that the world can be made a better place. The company strives to build a win-win situation with all stakeholders including employees, customers, and neighbors. It draws inspiration from its own artistic and cultural diversity (Cirque du Soleil). Cirque du Soleil respects the law of the land and treats each culture with respect and dignity. Read More

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