Marketing Management class discussion wk3 - Assignment Example

Marketing Management Discussion Marketing Management Discussion Q1 Regina realizes that she does not like the television after 21 days and decides to return it to the store. The client is returning the item not because it has developed problems but purely because the television no longer suits her taste. At the time of purchase, Regina picked the item television from a variety. At that time, it was the best for her. For me, it will not be possible to accept the item back as it does not have any fault.

Vital step is to explain and ensure Regina understands the company policies regarding return of sold items. I would strongly advise her against involving the police as this may compromise the terms of sale.Q2It is possible to keep customers who want the company to that want a company to go against its policies in favor of their requests. Instilling loyalty on a brand on a brand is possible. Loyalty results from the excellent services a company offers to its customers (Lindstrom, 2011). It is what the company offers exceptionally that makes clients prefer is brand and must not come from pricing.

Q3Each company has a group of clients who would always want to take advantage of policies on return of goods. It is unhealthy for a company to block such clients this may dent the company image. Though it is unhealthy for a company to keep such client, it is vital that to develop a strategy in dealing with those clients (Lindstrom, 2011). The strategy should be such that both the company and the client stand to benefit. The best way is adopting a proper customer relationship management style where the client completely and appreciates the company policy.

ReferenceLindstrom, M. (2011). BRAND sense: Sensory Secrets Behind the Stuff We Buy. New York: Simon and Schuster.