If a project fails to attain its short term objectives, risks can be easily detected. In an argument by Hubbard (2009) identifying risks at the early stages of a project life span can be done accurately, easily and effectively.
In the case of general motors, early detection of risks was effective. The company had rebranded and required to increase its income. The first step in creating the project required the creation of an IPO. The short-term of the project was to identify how the market valued the stock and how much money the process would generate and its impact to the general outcome of increasing company income. In analyzing the risk, the early stages of the project depicted significant increase in the company income. In an instance where the company failed to identify the risks that may arise, the IPO would have been replaced by a less efficient strategy (Hopkins,