The Concept of Leadership in the Media - Essay Example

1.0. Introduction
Leadership qualities and concepts are very essential to any one person, in particular for those who are in one way or another in a position to control a given group of people. The media plays a great role in the provision of such qualities and concepts. This includes the motivation of great people who have excelled in this virtue. The media also acts as an informer, this is where the mistakes and blunders of the people are openly exposed. This will help those affected to realize their mistake hence to make the appropriate corrections. Based on this the media will always be acting as a mirror for the community which constantly shapes and models all. This report tries to put across some of these concepts that media has impacted people. The ideas are sampled from the comments made by other students on the same and other sources whose link is given for one to get more information on the same

2.0. Links to various media sites and some comments
Social responsibility is vital for companies as this make them survive as it interacts with the community. Sustainability of the enterprise requires an active social responsibility that attracts more customers to deal with the enterprise http://www.gulf-daily-news.com/NewsDetails.aspx?storyid=395681. This elaborates the need for the incorporation of social responsibility for business sustenance and advantages in competition although the strategy may lead to low-profit making (DuBrin, 2012).

The other vital link illustrates the enhancement of gender diversity by Microsoft in the workplace. There is an exploration of diversity in gender at the workplace in Microsoft office. Through this, the company has achieved gender leadership diversity with women in executive positions (DuBrin, 2012). Diversity in the workplace is important in improving innovativeness and overall performance. Transformation in a work environment using initiative ‘New World of Work’ that enables employees to work from any place using technology. This diversity improves the productivity of the employees http://www.humanresourcesonline.net/enabling-gender-diversity-workplace/. This explains not only the gender diversity but also the diverse culture of working with new technology. this information is relevant to current diversity issues in the workplace.

3.0. Other students comment on their media posts
Gilli comments that the ethics of the food companies. (Kattasova, 2014) Here there is the case environmental context of leadership and ethics in addition to social responsibility. There is the highlighting of these issues through rating firms based on their different activities. It's facilitated through a means of ensuring strict observance of ethics and corporate social responsibility by naming non-compliant firms.. in this case, the media plays a leadership role through the shaping of the companies by making them sensitive to ethics and social responsibilities.
Kristi L makes the second comment. According to this, companies’ corporate responsibility policy. In the research carried out, it was realized that the companies involved in corporate social responsibility were most likely to be morally irresponsible (Ormiston, 2013). Catherine makes the third comment. She points out that where male leaders are to promote property sector gender diversity. The research carried out by Ernest and Young supports the fact of gender inequality. Their report further states that women are better financial performers as compared to their male counterparts. This pinpoints the fact that gender equality is still rampant in the organizational setup (Heaton, 2015).

Samara posts the last comment on this. This is a case where the Intel chief executive allocates $300 million for workplace diversity. This is seen as a visionary through investing in the improvement of its workplace diversity. Furthermore, there is side a pioneering step in altering the workplace demographics by investing in the acquisition of female gender workforce (Burnes, 2014). This is to eradicate male domination in the workforce. The investment is to improve the productivity and efficiency of the Intel company (Wingfield, 2015).

4.0. Conclusion
The media concepts on leadership are of great significance. The media has in one way or the other tried to show the essence of good leadership for instance it has constantly compared the ethical and social acceptance to the community. Through this, the relevant party may change the system of the in which their social interaction and other factors that can lead to. In connection with this, the media is against the idea of the domination of the male gender in the workforce. It tries to show that the female gender can also do great work if they are in a position of leadership. Some companies like Microsoft and Intel have already started implementing this and are anticipating great performance. Read More