planning will help the organisations in meeting varying situations; their managers can be able to assess external threats to developing strategies (Bashir Ahmad Fida, 482). Strategic planning helps in developing feasible strategies as per interlinking operational policies and resources. Current consulting report predict the potential environmental changes like economic, business, political, governmental, social aspects. The report develops strategies according to the threats that The Chronicle Gazette is facing. New set of strategies are developed for Susan and her team to meet the unstable business environment in the newspaper industry (Colley 256).
Economic crisis affected print media industry as they reported reducing revenues and number of publication. The U.S. based newspaper industry is facing the challenge from the magazines. Daily publishing newspapers are facing constant downfall rates. During the year 2011, newspaper market of the US reported with 1,392 dailies. However, the market was reported with almost 1700 dailies during the year 1985 (Stateofthemedia).
Newspaper industry is facing another problem as the advertisement is reducing. From the table, it is observed that the print media advertisement reduced in a continuous manner during the last 10 years. In the year 2003, it reported as $44941 and in 2012 as $19943. On the contrary, online or digital media advertising increased a lot. Online advertising reported as $1216 in the year 2003 and it increased to $3375 in the year 2012 (Stateofthemedia.org).
USA based newspaper market share is controlled by the New York Times and Wall Street Journal. These two organisations are also facing the threats of the global economic recessions. New York Times reported daily circulation of 1,379,806 and weekend circulation reported with 1,321,207 in the year 2014. Revenue rate of the newspaper reported as US$37.33M or 22% during the year 2013, whereas, revenue reported as US$30M in the year 2012. However, the