Customer Satisfaction in Retail Setting - the Role of Emotion - Essay Example

The coursework intends in developing a critical analysis regarding the concern of determining the primary role of their emotion in customer satisfaction in the retail business setting. The notion of customer satisfaction has long been witnessed as a major area of research as it remains a pervasive factor for any organization to achieve predetermined business goals and objectives. The proposed study embraces identifying different roles of customers’ emotions that are highly considered by the retail service settings to sustain in the competitive business environment.

Therefore, the primary problem to be addressed in this proposed research study is to critically explore the key roles of emotions and their influence on the retail service settings to meet the ultimate satisfaction level of customers (Jironet 2002). In order to critically examine the key roles played by emotion in satisfying customers in the retail business settings, the aim of the research study is to identify and analyse the key emotional factors of customers that are often addressed by the organizations to meet their satisfaction level in any particular retail setting.

Moreover, the aim of the research is also to bring major attention to the roles of emotional factors that often shape the purchasing mind of customers and how they can be developed to meet their ultimate satisfaction level with the retail settings. Therefore, in order to successfully meet the key aims of the research, the proposed study will be carried out with the following objectives, which will further help to critically address the actual problem of the research. The assessment of the key motivational factors along with their roles in satisfying the needs of the customers is one of the major areas in the recent business phenomenon.

In this regard, a clear description of the aspects that have a major influence on the organizations to consider the emotional factor of the customers has become an emerging concern for the success of the organisations in the long run.