Direct Mail and Email Advertising - Research Paper Example
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Extract of sample Direct Mail and Email Advertising
The report examines direct marketing as a method of sending advertising messages to potential and existing customers through direct mail. It highlights the major advantages and disadvantages of this method as a traditional method of advertisement. This method is costly and customers may not read the intended ad message. Email advertising involves the conveyance of advertisement messages through email. With the rise of internet technology, emails are becoming easy and fast methods of sending emails. It is less costly and generates more customer response than direct mail advertising. Email marketing is considered as the most suitable method of advertisement because it is less costly, easy, fast and effective. It generates more customer responses than direct mail and earns more returns on investment. However, the retailer should avoid sending email messages too often and send only relevant information targeted at specific individual customers who demonstrate an interest in the company’s products. Working as a marketing consultant in Big Consultant Company, my aim is to advise a retail marketer in the High Street who has approached our company for consultancy services. The client wants to choose the best method to advertise his retail products to target customers. He is faced with a rhetoric situation in which he has to choose between direct mail and email advertising to advertise his products. The retailer sells electronic devices including computers, mobile phones and tablets to customers on order. He already has a large number of customers within his neighborhood, but he wants to expand to other neighborhoods. He has already generated a large database of potential customers including university and college students. He is now wondering which method he should use to communicate with them. Direct mail and email advertising are his most preferable methods.
This research is being carried out to analyze and present two methods of advertisement – direct mail and email advertising. The researcher of this essay will make an earnest attempt to propose the best method for a retailer dealing with electronic devices…
The author describes an evaluation of direct advertisement and its competitive advantage. There is a clear need for highly targeted marketing activities within the Internet environment. The Internet is a collection of smaller submarkets where developing and maintaining relationships with online customers generates sales and subsequently profits.
Additionally, it is very important for the organizations to recognize the purpose of marketing to enhance marketing processes and develop and implement effective business marketing strategy (Learn That, 2004; Launch Engineering, 2011; Summers et al., 2003).
There are other forms of legit direct marketing techniques that have been used by marketers for years to generate revenues. Some of these good direct marketing techniques include catalogs, leaflets, brochures, and coupons.
There are ethical consequences of legalizing direct-to-customer drug advertising. Customers may try to use the drugs without prescription and this can lead to health problems for people. Children might also suffer from drug advertisements as they are not mature enough to fully understand the side effects of a medicine.
The data looks at both the quantitative and qualitative aspects. The employees will profiled using five attributes (age, gender, position, tenure and department). Job satisfaction will be characterized using the four parameters: intrinsic job satisfaction, overall job satisfaction, benefits and extrinsic job satisfactions.
Due to lack of free competition in the market, the service quality of postal mail in UK suffered because of frequent absenteeism and lack of work motivation among its employees due to low working morale, poor pay, and working conditions. (BBC
Children might also suffer from drug advertisements as they are not mature enough to fully understand the side effects of a medicine. But United States of America allows direct-to-customer drug advertisement and some people appreciate this policy. In this paper
I my performance in the interview was not up to the standards because I became somewhat confused at that time and was not getting the right words for communicating my stance. That situation left so much for me that I actually wanted to say at the interview. Therefore, I wanted
Keeping in mind the tradition of your family, I would definitely accept the admission of your Nephew. But , your nephew doesn’t fulfill the criteria of the university selection procedure. There are certain skills which your nephew needs to learn . We