Just like every other seller in the market, jewelers also rely on Christmas to make huge sales. They have achieved this by giving out some of the best Christmas campaign advertisements to persuade people to invest in Jewells specifically their jewels. This paper is going to do a comparison of two globally renowned reputable jewelers Christmas advertisements. The jewelers are Cartier and tiffany and co. and their Christmas advertisements which appeared across a range of platforms that is on TV, online on YouTube and billboards. In addition, this paper is going to analyze tiffany and co and Cartier with the consumer buying process. The consumer buying process can be defined as the process the consumer goes through before deciding on what product to buy. This process is a very crucial process in that it determines whether a consumer is going to buy ones products or another brand. It includes five known stages which are product recognition, information search by consumer, evaluation of alternatives, purchase decision and post purchase behavior.
Tiffany and co and Cartier both have a campaign adverts which means a series of adverts with the same target. They both recognize the consumer buying process in their adverts in that in tiffany and co. Christmas advert the name of the brand is first shown to tell the customer what products is being advertised and even at the end the name is put on the screen solely which is product recognition (Pride & Ferrell, 2006, 235). The same applies to Cartier whose name is printed in all the products shown on the advert as small inscriptions on the jewel boxes. The end of the advert is also dedicated to the brand name solely on the screen thus both companies have produced product recognition in their adverts.
Color has been utilized by the two reputable jewelers as their main form of communication as the colors are synonymous with these brands. This showcases the jeweler’s knowledge on the
It is a time for merry making and presents and gifts exchanges by family, friends and loved ones. It is a time of engagements, marriages, forgiveness and…
Cath Kidston is a UK based fashion brand which caters to the niche female market. The brand carries fashion accessories, bags, home improvement and fabric. The brand is known for distinctive floral designs which give out a fresh image of the brand and mainly attracts housewives, with a high household income.
Ad Analysis Introduction While general advertising principles exist, it’s clear that when considering specific advertisements there exists great variety in terms of presentation. In large part, there are specific aspects of that advertisers must consider when customizing advertisements.
Since the 1980s, the company has positioned the Cadbury brand under premium positioning strategies, in which consumers experience integrated marketing communications that continue to reinforce the brand as top quality compared to other chocolate manufacturers.
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Who can not make the grade to remember George Bush's "Willie Horton" ads, which engage in recreations to ethnic doubts and portray Massachusetts Governor Michael Dukakis as yielding on incorrect Or "Harry plus Louise," who, benched at their kitchen board, spoken their doubts concerning leader Bill Clinton's countrywide corporeal state mind diagram.
iders the specific aspects of audience, picture, language, and technique, as they are implemented in a Prudential advertisement that is featured in the current issue of the New Yorker.
The specific advertisement was found in an issue of the New Yorker. With this concept in mind
ations strive to develop promotional strategies in such a manner, that these marketing efforts provide complete information about the brand and its products and services (Frank 1992). This marketing plan entails the advertising campaign for a fashion event management company
It must also stand for the product values. Another feature that needs to be put into account the high bond of linkage to the brand. Basing on the reports selected, it targeted to winning of brands through a powerful
4 pages (1000 words)Essay
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