We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

An analysis of an ad campaign of your choice - Essay Example

Comments (0) Cite this document
It is a time for merry making and presents and gifts exchanges by family, friends and loved ones. It is a time of engagements, marriages, forgiveness and…
Download paper

Extract of sample
An analysis of an ad campaign of your choice

Just like every other seller in the market, jewelers also rely on Christmas to make huge sales. They have achieved this by giving out some of the best Christmas campaign advertisements to persuade people to invest in Jewells specifically their jewels. This paper is going to do a comparison of two globally renowned reputable jewelers Christmas advertisements. The jewelers are Cartier and tiffany and co. and their Christmas advertisements which appeared across a range of platforms that is on TV, online on YouTube and billboards. In addition, this paper is going to analyze tiffany and co and Cartier with the consumer buying process. The consumer buying process can be defined as the process the consumer goes through before deciding on what product to buy. This process is a very crucial process in that it determines whether a consumer is going to buy ones products or another brand. It includes five known stages which are product recognition, information search by consumer, evaluation of alternatives, purchase decision and post purchase behavior.
Tiffany and co and Cartier both have a campaign adverts which means a series of adverts with the same target. They both recognize the consumer buying process in their adverts in that in tiffany and co. Christmas advert the name of the brand is first shown to tell the customer what products is being advertised and even at the end the name is put on the screen solely which is product recognition (Pride & Ferrell, 2006, 235). The same applies to Cartier whose name is printed in all the products shown on the advert as small inscriptions on the jewel boxes. The end of the advert is also dedicated to the brand name solely on the screen thus both companies have produced product recognition in their adverts.
Color has been utilized by the two reputable jewelers as their main form of communication as the colors are synonymous with these brands. This showcases the jeweler’s knowledge on the ... Read More
Cite this document
  • APA
  • MLA
(“An analysis of an ad campaign of your choice Essay”, n.d.)
Retrieved from https://studentshare.net/business/779877-an-analysis-of-an-ad-campaign-of-your-choice
(An Analysis of an Ad Campaign of Your Choice Essay)
“An Analysis of an Ad Campaign of Your Choice Essay”, n.d. https://studentshare.net/business/779877-an-analysis-of-an-ad-campaign-of-your-choice.
  • Cited: 0 times
Comments (0)
Click to create a comment
Advertising campaign of an existing product/service on your choice
Cath Kidston is a UK based fashion brand which caters to the niche female market. The brand carries fashion accessories, bags, home improvement and fabric. The brand is known for distinctive floral designs which give out a fresh image of the brand and mainly attracts housewives, with a high household income.
6 Pages(1500 words)Essay
Ad analysis
Ad Analysis Introduction While general advertising principles exist, it’s clear that when considering specific advertisements there exists great variety in terms of presentation. In large part, there are specific aspects of that advertisers must consider when customizing advertisements.
3 Pages(750 words)Essay
Project:An analysis of an ad campaign of your choice. Your report must have the buying process as a main theme
Since the 1980s, the company has positioned the Cadbury brand under premium positioning strategies, in which consumers experience integrated marketing communications that continue to reinforce the brand as top quality compared to other chocolate manufacturers.
10 Pages(2500 words)Essay
Marketing Campaign of Nike

The research explores the ways through which the Nike persuades the viewers towards its brand. The slogan of this campaign is named as, “Find Your Greatness.” The spot was launched during London Olympics 2012. The core purpose of this advertisement was to cater masses by taking advantage of Olympic coverage and alert television audience.        

7 Pages(1750 words)Essay
Creating Ad Campaign
Who can not make the grade to remember George Bush's "Willie Horton" ads, which engage in recreations to ethnic doubts and portray Massachusetts Governor Michael Dukakis as yielding on incorrect Or "Harry plus Louise," who, benched at their kitchen board, spoken their doubts concerning leader Bill Clinton's countrywide corporeal state mind diagram.
3 Pages(750 words)Essay
Ad analysis
iders the specific aspects of audience, picture, language, and technique, as they are implemented in a Prudential advertisement that is featured in the current issue of the New Yorker. The specific advertisement was found in an issue of the New Yorker. With this concept in mind
3 Pages(750 words)Essay
Analyse controversial social marketing campaign. AIDS is mass murder would be effective in creating AIDS/HIV awareness in a country of your choice
The Rainbow group, which in association with Hamburg-based ad agency Das Comitee has conceived and promoted this awareness campaign, has defended the shock, disgust and provocation invoked by the ad.
6 Pages(1500 words)Essay
Advertising campaign of an existing product/service on your choice
ations strive to develop promotional strategies in such a manner, that these marketing efforts provide complete information about the brand and its products and services (Frank 1992). This marketing plan entails the advertising campaign for a fashion event management company
9 Pages(2250 words)Essay
Negative campaign ads in presidential elections
Speaking of types, one type of campaign ads, termed as positive campaign ads, would provide key details about candidates’ qualities, skills,
6 Pages(1500 words)Essay
AD campaign
It must also stand for the product values. Another feature that needs to be put into account the high bond of linkage to the brand. Basing on the reports selected, it targeted to winning of brands through a powerful
4 Pages(1000 words)Essay
Let us find you another Essay on topic An analysis of an ad campaign of your choice for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us