StudentShare solutions
Triangle menu

W6 597A Leveraging a Generic Strategy - Essay Example

Extract of sample
W6 597A Leveraging a Generic Strategy

1). Concurrently, application of the differentiation strategy means “the development of a product or service that offers unique attributes that are valued by customers and that customers perceive to be better than or different from the products of the competition” (4.2.1 What is meant by generic strategies?, 2009, p. 1). Finally, the focus strategy, also known as segmentation or niche strategy, basically means “segmenting markets and appealing to only one or a few groups of consumers or industrial buyers, to a not many select target markets. It is also called a segmentation strategy or niche strategy” (4.2.1 What is meant by generic strategies?, 2009, p. 1). After understanding the meaning of generic strategy, an existing organization in the United States that evidently established sustained market leadership by successfully leveraging a generic strategy is Ford Motor Company. Ford could be evaluated as employing the differentiation strategy which produces different models of vehicles that cater to differentiated needs and demands of the consumers.
A closer look at Ford’s foundation for organizational success emphasized their commitment “to developing great products for customers around the world” (Ford Motor Company, 2015, p. 1). Their products are classified according to cars, crossovers and SUVs, trucks and vans, as well as the Lincoln (Ford Motor Company, 2015). For the cars, for instance, the lowest price is the Ford Fiesta at $13,965 and the most expensive is the Ford Taurus at $27,055 (Ford Motor Company, 2015). In addition, the company also offers payment schemes, incentives, and other special pricing offers (Ford Motor Company, 2015). The company’s special program offers, for example, are categorized according to programs for university students and newly graduates (Study Hard, Drive Well), for persons with disabilities (Ford Mobility Motoring), and for members of the military and their families (Showing Our ...Show more


A generic strategy was noted to have been conceptualized by Michael Porter in the 1980s to encompass a broad, non-firm or industry specific strategy, which has been designed to gain competitive advantage through three main techniques: (1) cost leadership, (2) differentiation,…
Author : taliarippin
W6 597A Leveraging a Generic Strategy
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"W6 597A Leveraging a Generic Strategy"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Why does knowledge of different generic approaches to strategy matter
With the ever accelerating pace of change on the wake of globalization the need for strategy has increased manifolds. Every business big or small needs to develop a strategy for successfully running the business. Strategy is provides the long term picture and approach to the business and answers the question why business is being done in certain way.
8 pages (2000 words) Essay
Barnes & Noble. Generic and grand strategy
Even though it has already become the largest in its industry, however there is still a room for its further expansion and such could be achieved by evaluating some alternatives it should take in order to realize further growth.
3 pages (750 words) Essay
Leveraging Diversity
He tells us that the empirical evidence confirms that diverse teams promote more creativity and unique problem-solving. Teams of various perspectives produce different and original insights. This paper will support the need to leverage diversity in an attempt to move forward in today's global economy.
10 pages (2500 words) Essay
Evaluation of SWOT, Generic Strategy, Porters 5 Forces, and the Blue Ocean Analysis in emerging markets
It will seek, ultimately, to understand company roles as they change in response to shifting market conditions. The following areas will be discussed: The need for a study of this type is clear. It is currently popular for managers and consultants to focus on Porter's Five forces for analyzing existing industry conditions, with some rounding out their analysis using standard models such as the Generic Strategy and the ubiquitous SWOT.
3 pages (750 words) Essay
Industries are continuously using innovative methods to produce good quality products. Technology transfer has made it possible for them to access modern technology. The different in the objectives of quality and manufacturing are also major factors that lead to a
4 pages (1000 words) Essay
It develops a global information model to be applied to organizations which have outsourced operations and function through subsidiaries across the globe. In the era of
10 pages (2500 words) Essay
W6 Disc IT Strategy in Difficult Economic Situations
, IT actually drives productivity and growth in the economic sector; it boosts growth indirectly; it ensures that the economy runs at full capacity; it enables the allocation of goods and services efficiently; it enables the production of products and services of higher quality;
1 pages (250 words) Essay
Sustainable Competitive Advantage

The discussions made in this paper have been backed up by relevant theories proposed by relevant journal articles. The paper also covers the generic recommendation for managers to improve the competitive advantage of their firm. The competitive advantage of a company is not defined by a single strong point or a single strategy. 

13 pages (3000 words) Essay
Competitive positioning strategy and generic recommendations for management 1042
Competitive positioning has been noted to have both theoretical and practical underpinnings. Theoretically, a company may use the
12 pages (3000 words) Essay
KKR: Leveraging Sustainability
Whereas, the KKR Green Portfolio Program is working perfectly now, it is highly recommended that KKR develop an evaluation matrix for evaluating
2 pages (500 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic W6 597A Leveraging a Generic Strategy for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us