The objective of this report is to present rationale and cost-benefit analysis of proposed project for potential creditors and enable the owners of the firm to get loan to fund this project.
The report is structured in several key parts. The first section provides a brief overview of the business followed with an overview of the business. The next section introduces business analysis, whereas there are identified major business functions and current problems. Furthermore, the report presents an overview of team management approach and analysis of the main business processes within an organisation. There are defined the types of new ICT and projected key improvements in business processes. The next section is devoted to customer relationship database design, followed by project plan and budget sections. Last section is concluding part of the report.
The company operates in tourism industry acting as a travel agent. The company acts as an intermediary between suppliers of various services such as airlines, hotels, package tours, etc. and final consumers. The company has developed a great customer database as it usually ensures high quality of service and has a good understanding of customers’ needs. Moreover, the company has well-established positive reputation among both suppliers/partners and customers, which serves a good basis for sustainable business.
However, with the development of IT, more consumers are empowered to book their tours and to buy airline tickets directly without involvement of tour agents. Firm’s suppliers also have switched already to new forms of communication and business interactions. Currently the company operates four locations in the same city, but the management has a strategic plan to expand business adding 10 new locations across other cities in the next 5 years. In order to stay in business and achieve business expansion plans, it is important to adopt new technology and integrate it