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Report - Research Paper Example

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The study was challenged by the lack of formal information from small-scale enterprises. The data analyzed was collected both through quantitative and…
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This makes it extremely hard for such businesses to structure their operations toward meeting fully the demands of their customers (Noel 67).
It was found out that most companies and businesses ignore the importance of information relating to consumer behavior. More than half of the businesses have failed to put into consideration the significance of data regarding the consumers; responses and behavior patterns in the market. Just about two-thirds of firms use the information they have to make decisions (Linehan 100).
From the above statistics, it is noticeable that companies ignore the role consumer behavior plays in their market performance. It is suggested that all firms should focus and invest in unearthing information about their consumers’ behaviors. The data collected should be interpreted and utilized in formulating strategic decisions that aim at improving sales performance (Hanley and Morgan ... Read More
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