Visual Literacy in Business - Essay Example

Visual Communication Visual Communication Visual communication, by definition, is the communication that takes place by the use ofvisual aid and is defined as the delivery of information and ideas in forms that can be looked upon or read. Visual communication relies on vision, whether wholly or partly and is expressed or presented with images that are two-dimensional. The images include typography, drawing, signs, graphic design, industrial design, illustration, animation, advertising, electronic and color resources.

It explores the concept that a visual message that accompanies the text has more power in educating, persuading, or informing a person or audience (Apkon, 2013).When putting together a communication piece through the use of visuals, there are important steps to follow. The first step is organizing the data to present. There are two fundamental possibilities in the organization of data, and they are charts and tables. Neither of these possibilities is better than the other though each has its specific purposes and strengths.

The most crucial point to consider before commencing the process of designing is the main point of the presentation. The second step is highlighting the data. When designing the charts, it is important to recall that the human brain intuitively recognizes the differences in size, shape, color, orientation, and hue and attach particular meanings to them (Apkon, 2013). The visual properties are known as pre-attentive variables since the process of perceiving them is immediate and automatic and does not need the involvement of conscious thought.

The designer should use this knowledge for the purpose of intentionally highlighting the most important information.The third and last step is showing the data. It is important to display only the content that is meaningful and leave the items that are extraneous. It is not advisable to decorate the data since it may hinder and distract the audience from perceiving what is irrelevant and what is important (Apkon, 2013). Failure to follow these steps will lead to distracting the audience who will not understand the main point of presenting the visual communication piece.

ReferencesApkon, S. (2013). The age of the image: Redefining literacy in a world of screens. New York: Farrar, Straus and Giroux.