E-Commerce and the Value Proposal - Essay Example

The platform of e-commerce has emerged as one of the popular modes of performing related operations of retail chain businesses in an electric form. Notably, the activities in e-commerce include performing operations and making transactions with the use of internet. For several businesses, the platform of e-commerce is also used for gathering relevant information about consumer market and competitors’ actions amid the prime ones. The rationale behind conducting this study was to explore the benefits and identifying the challenges that Sainsbury’s experienced with respect to introduction of e-commerce in its business process.

Besides, further supporting the assessment of the identified issues, certain recommendations has been made that will certainly assist the business of Sainsbury’s to improve its operational process. Considering the fact that the platform of e-commerce has emerged as one of the beneficial approaches to reach more customers in highly conventional setting thus, apparently, the prospective to conduct this study was to explore e-commerce trend in the global retail market. Along with this prospect, the significance of conducting the study also laid in exploring the issues that Sainsbury’s faced within aggressive e-commerce trend in the marketplace by other competitive businesses.

Rationale after the study resolution to recognised the problems of the corporation that can be positively to sustenance the company in developing its commercial procedure. Appropriately, this study will support the company.