Competing Apple Computers Inc – management of innovation.

Competing Apple Computers Inc – management of innovation. Assignment example
Masters
Assignment
Business
Pages 4 (1004 words)
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The ability of a leader to identify strategies that can disrupt rivals’ innovative strategies is critical in organizations operating in highly competitive industries. For organizations trying to compete Apple, the challenges that need to be faced are many innovative strategies is critical in organizations operating in highly competitive industries…

Introduction

The ability of a leader to identify strategies that can disrupt rivals’ innovative strategies is critical in organizations operating in highly competitive industries. For organizations trying to compete Apple, the challenges that need to be faced are many: Apple is popular for its emphasis on innovation, a fact that limits the chances for gaps in its strategic choices. Still, the literature published in this field shows that the promotion of innovation in businesses of different characteristics can be achieved in a range of ways, not necessarily related to rivals’ strategies. The business model and the strategies proposed below aim to show that even firms that are highly successful, such as Apple, may have gaps in their strategic framework; the identification of these gaps by rivals can increase competition in the industry reducing Apple’s hegemony in the global market.
Apple has highly emphasized on research and development for the identification of unique products (Apple, Organizational website 2012). In fact, the firm’s strategy in regard to innovation seems to be based on the following three issues: a) the market for Apple’s i-products has still many prospects (Zeiler 2012), b) the firm highly emphasizes on advertising (Zeiler 2012) and c) new technologies, such as the i-TV, are continuously developed for enhancing the capabilities of the firm’s products. ...
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