The scope of work was premised on an analysis of the competitiveness of the corporation in comparison to other players in the social media industry. The Key findings are that LinkedIn has adopted a blue ocean strategy to achieve competitiveness with a differentiation strategy focused on professional services. This has enabled it to be favorably positioned in the industry as an industry leader and offers prospects for sustainability in the future.
The rate of joining LinkedIn according to the website is more than two new members every second. It is rated highly by recent college graduates and students totaling more than 40 million. This is considered to be LinkedIn's fastest growing demographic within the emerging trend of employers utilizing LinkedIn data for recruitment and other human resource purposes. The company was founded and started operations in a living room. It officially launched in 2003 and had grown to be a public held company with a business model that is diversified. The company earns revenues from marketing solutions, talent management solutions, and premium subscription products (Burdick, Fehler, Kincaid, Klein & Ryan, N.d). The premium offering is currently available in 24 of the world's main languages, has more than 9200 full-time workers and offices in 30 cities globally. Executives from all the Fortune 500 companies are also users of the website. LinkedIn has adopted a blue ocean strategy to achieve competitiveness with a differentiation strategy focused on professional services. ...Show more