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Cognitive Bias - Essay Example

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Bias can be defined as a proclivity of mindset outlook to the present. It my clutch a partial viewpoint on the expense of various alternate options with reference to other people, objects or groups. Biasness is one sided in general and lacks neutral view point. Bias may be present in many forms…
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Cognitive Bias
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Cognitive Bias

Ability to recognize cognitive bias is of utmost importance in order to conduct any qualitative behavioural research. Cognitive bias can reduce or even spoil the findings of a research having a solid research design structure. While conducting cognitive bias it is important for the researchers to be aware of cognitive bias on both sides. The real course of concern is that the quantification of emotion using cognitive interpretation is likely to be flawed. Contemporary measurement methods like focus group, questionnaire surveys are used to ask questions to the respondents. But when a respondent is asked a written or verbal question, the chances of being exposed to cognitive bias is very high. Groupthink also known as herd behaviour or bandwagon effect occurs when the group members reduce the personal beliefs to maintain cohesiveness among the group. In a group a certain individual may feel out of the comfort zone if the personal point of views does not match that of the others. Therefore the group’s member may go with the accord of the others. Another kind of cognitive bias is termed as the availability bias. When the participants are asked certain questions, the respondents are most likely recalling the recent experiences of such instances that come to mind very quickly. ... Read More
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