Bias can be defined as a proclivity of mindset outlook to the present. It my clutch a partial viewpoint on the expense of various alternate options with reference to other people, objects or groups. Biasness is one sided in general and lacks neutral view point. Bias may be present in many forms…
Ability to recognize cognitive bias is of utmost importance in order to conduct any qualitative behavioural research. Cognitive bias can reduce or even spoil the findings of a research having a solid research design structure. While conducting cognitive bias it is important for the researchers to be aware of cognitive bias on both sides. The real course of concern is that the quantification of emotion using cognitive interpretation is likely to be flawed. Contemporary measurement methods like focus group, questionnaire surveys are used to ask questions to the respondents. But when a respondent is asked a written or verbal question, the chances of being exposed to cognitive bias is very high. Groupthink also known as herd behaviour or bandwagon effect occurs when the group members reduce the personal beliefs to maintain cohesiveness among the group. In a group a certain individual may feel out of the comfort zone if the personal point of views does not match that of the others. Therefore the group’s member may go with the accord of the others. Another kind of cognitive bias is termed as the availability bias. When the participants are asked certain questions, the respondents are most likely recalling the recent experiences of such instances that come to mind very quickly. ...
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Unconscious Bias The article entitled “The case for behavioral strategy” written by Lovallo and Sibony (2010) and published in the McKinsey Quarterly on March 2010 focuses on the role of subconscious cognitive biases, defined as “systematic tendencies to deviate from rational calculations” (Lovallo and Sibony, 2010, par.
However, this answer will be influenced by many internal and external factors surrounding the individual and can result in cognitive bias. A cognitive bias occurs when the answers given by the participants are different from the real facts. This occurs due to the fact that individual always want to be regarded as good and acceptable to others as well as the society.
According to the writings by Knox (2010), bias is described as preference or inclination that affects judgment and thereby creating unbalanced or unfair result. This therefore, means that the result of judgment is
This is termed by the behavioral psychologists as “cognitive bias”.
Cognitive bias "are the instinctive leaps our minds make—our gut reactions and things we “know”, though we’re not sure how we know them. Scientists
However, even if the information is accurate, it can result in bad decisions as a result of certain propensities that are already present in the mind of the decision maker. These tendencies are referred to as cognitive bias.