Chinese Diners Complaints - Essay Example

The essay was evaluated by my professor. From the evaluation, the comments that were received were very positive. The evaluation insinuated that the research had been collectively conducted successfully. The ideas that were focused on in the essay showed consistency as well as a well-thought-out outline. The final grade that I was assigned from the evaluation shows that it was a successful study.  In the feedback that I received, however, some points were raised by the instructor. For instance, there was the recommendation that I adopt a language that would easily be understood by everyone. The criticism was that I should be coherent in explaining some of the issues raised in the course of the essay.  Being a management dissertation, the focus on the anticipated course of action that Chinese diners would take should be brought out clearly from the start of the essay till the end. Otherwise, the essay is relatively well-written and well-researched. It gives the necessary information on the topical subject.  

In the case of a viva in the midyear, my performance in terms of the essay would not have been bad. I would rate my essay as good. This comes from many factors which mainly relate to a personal evaluation of the essay done.  About providing good answers to the questions provided, it is assertive to state that the essay covered well the questions that were highlighted in the course of its research.  The topics were discussed given how relevant they are in the current society.

Section 2

The second essay was on a study that was conducted to affirm how relevant CCB was in terms of modern-day marketing. In the days gone by, it was the norm. However, in recent years things have changed. Consequently, the study was relevant and was about perfect timing in terms of the predicament.  About CCB, research has been carried out at different times in many countries but the information that was availed was not sufficient s of be specific to the developing markets found in countries such as those in Asia.  This should bear in mind that countries such as China have a peculiar trait in that their culture, as well as religious composition, shows homogeneity.   

The evaluation of the essay was done by my professor. Given the grading system that is currently used, I would say that the essay was quite precise in highlighting the essence of CCB in modern-day marketing.  The issue that was worth praising from my essay is how the ideas that formed the argument were brought out well and clearly.  The argument was presented in a way that showed either a deep understanding of the topical subject or a well-researched work. That is what made the instructor be impressed by my work. However, in as much as the essay showed exemplary understanding of the topical subject, there were some criticisms. For instance, the instructor advised me to embrace other forms of qualitative research while conducting the study to come up with empirically valid data. For instance, other than using interviews as the only way of data collection, I was advised to embrace techniques such as the issuance of questionnaires (Lyons, 2009).   

In the case of a mid-year viva, the essay would have been graded fairly well. This comes from the fact that the ideas that were portrayed in the essay were coherently discussed.  The questions that were being discussed were analytically evaluated in an exemplary way. Overall, the essay was a good piece that shows the extent to which the study was timely.