Business Report: Easyjet Airlines

Business Report: Easyjet Airlines Essay example
Masters
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Business
Pages 6 (1506 words)
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With its headquarters in London, UK, EasyJet Airlines limited is the largest Airline in the UK and one of the largest in the entire European region. This rank is based on the fact that it serves the largest number of passengers in the UK and thus it is quite well a renowned airline in Europe. …

Introduction

Easyjet Airline is one of the largest airlines in the entire European region due to the largest number of passengers it serves. It is the largest airline in the UK, where it is headquartered. EasyJet main vision, as a company, is to become the Europe’s most preferred short-haul airline making market the highest amount of returns. To this end, the company has undertaken various strategies which have been proved successful in the analysis above. The main successful strategies include: establishment of online booking that has made the company convenient; establishment of satellite airports making its operations swift and flexible; the low-price strategy that has made the company the most preferred in terms of socio-economic preference; increasing networks to favor customers’ accessibility; and short haul stopovers that are convenient for short distance air travels. However, the company has ignored long haul markets and has not been an option for long distance travels. Similarly, failure to invest in long haul markets is perceived as a huge and unfounded opportunity cost as other airlines in the region benefit from long haul markets. As the main recommendation, Easyjet should start focusing on the long haul markets. This will help the company generate more revenue, develop more and serve a larger number of customers. ...
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