Business Report: Easyjet Airlines - Essay Example

Extract of sample
Business Report: Easyjet Airlines

Easyjet Airline is one of the largest airlines in the entire European region due to the largest number of passengers it serves. It is the largest airline in the UK, where it is headquartered. EasyJet main vision, as a company, is to become the Europe’s most preferred short-haul airline making market the highest amount of returns. To this end, the company has undertaken various strategies which have been proved successful in the analysis above. The main successful strategies include: establishment of online booking that has made the company convenient; establishment of satellite airports making its operations swift and flexible; the low-price strategy that has made the company the most preferred in terms of socio-economic preference; increasing networks to favor customers’ accessibility; and short haul stopovers that are convenient for short distance air travels. However, the company has ignored long haul markets and has not been an option for long distance travels. Similarly, failure to invest in long haul markets is perceived as a huge and unfounded opportunity cost as other airlines in the region benefit from long haul markets. As the main recommendation, Easyjet should start focusing on the long haul markets. This will help the company generate more revenue, develop more and serve a larger number of customers. ...
Download paper

Summary

With its headquarters in London, UK, EasyJet Airlines limited is the largest Airline in the UK and one of the largest in the entire European region. This rank is based on the fact that it serves the largest number of passengers in the UK and thus it is quite well a renowned airline in Europe. …
Author : medhurstalan
Download 1

Related Essays

A critique of tourism policy and planning in Croatia
2. Definition of term 5 3. Statement of the problem 6 4. Tourism vision and policies 6 5. Issues facing developments of tourism in Croatia 7 6. Tourism strategies 8 7. Analysis 10 8. Conclusion 12 Annex 14 Bibliography 15 Executive Summary This study is about tourism planning and management. As tourism has been significant source of revenue and development in the Republic of Croatia, its tourism planning and policies are inspected and analyzed. A critique is forwarded to point out the deficiencies between the policies and the actual performance. The study is subdivided in several sections that…
8 pages (2008 words) Essay
Position of Thomas Cook in the global tourism/hospitality market
Another important fact that can also guarantee or assure players in the industry of the tourism of accrued profitability is the ability to be dynamic and adjust one’s business towards the changing global economic climate (Engelmann, 1997). It has been noted that the global economic climate hardly experience a stable condition be it in terms of customer behavior, the flow of cash, competitive advantage, niche marketing, and the application of business models (Gosling, 1996). For players in the tourism industry therefore, the best way to benefit from the market is to ensure that they are able…
10 pages (2510 words) Essay
Airlines Management
Over the years it has shown tremendous growth so much that European Airlines have begun to see Emirates as a threat. Emirates’ president and Executive vice chairman are of the opinion that the reasons behind the success of Emirates are the central location (Dubai) and the favourable aviation policies of Dubai (The Economist, 2010). Etihad and Qatar Airways are two rivals of Emirates. Analysts are of the opinion that Qatar Airways is better than its competitors- including Emirates- at cost control. This could pose a huge threat for Emirates in the future (The Economist, 2010). Emirates owns…
8 pages (2008 words) Essay
Business Report: Designing a Safety System against Terrorism in Hotels
The significance of stakeholders’ cooperation, in addition to external and internal communications, is also a matter of emphasis in the effort to combat terror. Contents Abstract 2 Contents 3 Introduction 4 Terrorism and Its Motivations 4 Hotels as Targets of Terrorism 6 Security Model 8 Proposed Safety System Diagram for Hotels 10 Detection 10 Dejection 11 Protection 11 Deflection 11 Connect 11 Reflect 12 Conclusion 12 References 13 Introduction In the past several years, the hospitality industry and particularly hotels and other accommodation facilities have encountered numerous terrorist…
8 pages (2008 words) Assignment
business Report
Moreover, this strategy also depends upon the institutional framework, regulatory and economic development policies. Aim This study will propose and develop several new tourism strategic policies and planning frameworks for Singapore on the basis of imaginary scenario. Bali, Kuala Lumpur and Bangkok are the three major international airports near Singapore. These airports have been closed down due to several natural calamities and disasters. The tourism policies and plan will help Singapore to clatter the extra demand from these affected countries. Scope However, it has been identified that…
8 pages (2008 words) Dissertation
REPORT
Staff at the restaurant should address customers politely avoiding stereotypes along race or class. The FAMM model The Five Aspects Meal Model refers factors that play an important role in the restaurant to make the meal experience an entire process. These factors include the room, the meeting, the product, the management control system and the atmosphere. The meeting Service and service quality is considered as a ‘meeting’ depending on the way that the customer is treated. To understand the value of the meeting, a restaurant staff needs to have knowledge of social psychology and rules of…
8 pages (2008 words) Essay
Low cost carriers
In this paper, an article published in the air transport management journal discussing the airport choice factors considered by low cost airlines in Europe will be evaluated while relating the relevance of the practice to tourism and hospitality. The passenger attitude determines the success level and indices of any project introduced into the market and thus the success of such a project in the end. An article published in the same journal on a case study conducted to evaluate the perception of passengers on low cost airlines and full service carriers will be evaluated. Articles on low cost…
12 pages (3012 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!